The People Behind ASAP
Learn about the ASAP Core Team, based in the UK but fully global in scope and experience; the ASAP Advisory Board & Treasury Committee without whom we could not exist; and the various ASAP Working Groups, drawn from amongst the Membership to help the Association achieve its aims to represent and grow the sector.
The ASAP Core Team
Despite his youthful appearance, James has over 34 years’ experience in hospitality and travel, and spent the first 14 of these in the airline industry, enjoying roles with blue chip global brands including British Airways, Virgin Atlantic and latterly VisitEngland.
As part of this he was a hotel inspector which led to some interesting experiences, and made him realise that standards of customer service are vital - and that not everyone needs a trouser press.
Recently shortlisted for a major Industry Contribution Award, James offers unparalleled insight into the serviced apartment and extended stay sector, and works tirelessly with members and partners to strengthen the reputation and standards across the entire industry.
For her it's all about the people - networking, learning, teamworking, leading, encouraging, supporting, celebrating, achieving. In her own words: ‘life is just better when you surround yourself with great people, and our team and the whole hospitality industry are full of talented people doing amazing things with great flair, creativity, enthusiasm, honesty, respect and integrity - I'm proud to be part of it!’
If you’re one of those people and you want to join our Community as a Member, Agent, Collaborative Partner or Sponsor or you want ASAP representation at your event – Kim’s your contact.
She works with Members to ensure their news is broadcast to interested parties, contributes blogs, articles and press releases, manages the dynamic areas of the website and runs social media channels and online e-communications.
Since joining to run the ASAP Newshub in 2015, she's worked with Members, media, Suppliers and other stakeholders to manage all the communications activity around this dynamic sector.
She's currently reviewing existing comms strategy in line with ASAP's focus on policy, and the ASAP pillars of People, Planet, and Principles, which ultimately aim to make ASAP Members the first choice for anyone looking to book accommodation anywhere around the world.
Sarah looks after the serious nuts and bolts of keeping everything going, and is the very embodiment of calm.
As a key member of the support team, Sarah assists with everything that goes on every day, from events to membership onboarding to CRM and all the complicated back office stuff. We'd be lost without her.
The ASAP Advisory Board
The Association is ably supported by elected representatives from the ASAP Provider Membership, who help make decisions, manage campaigns, run events and mentor new Members to the Association.
CEO, The Residence Apartments
Managing Director, Staycity Group
Co-owner Corporate Housing Factory B.V.
Director, Madison Hill
Director of Supply Chain & Network Sales, TheSqua.re
Managing Director, House of Fisher
Director, Destiny Scotland
Managing Director, Situ (non-voting representative for Agent Members)
Regional General Manager, Supercity
Group Director of Distribution & Partner Network, edyn
The ASAP Treasury Committee
The Association of Serviced Apartment Providers
CEO, The Residence Apartments
ASAP Working Groups
ASAP Policy Group
Working with policymakers so that the sector is well represented, understood and given the best chance of success when decisions are being made at country and regional level. For instance, recent government consultations on possible registration schemes and a new planning use case brought the group together, to help clarify the situation and lead the sector through the possible impact.
ASAP Policy Team members include Dominic Sherry, CEO at Flying Butler Apartments Ltd; Alex Gonzalez, Director of Sales UK at Frasers Hospitality; Doug Greenwood, Director of Sales and Marketing at Cheval Residences Serviced Apartments; Phil Stapleton, CEO & Co-Founder, Situ; Richard Maurin, CEO, Charles Hope Apartments; Ryan Bonner, Regional General Manager, Supercity Aparthotels Ltd; Sally Brading, Destiny Scotland Apartments; Steve Lowy, ASAP Chair.
ASAP Events Team
Volunteers from across the ASAP Community who have, together with the ASAP Core Team, organised from scratch a successful Annual Awards Ceremony in June 2023 and the Annual Conference in November.
Already work has started on the next Awards in June 2024, and the Conference date has been pencilled for November 28th.
Every member of the group commits to weekly meetings, site visits and employing their own expertise to bring about exciting, informative events that bring the sector together.
Members of the ASAP Events Team currently include Jake Seage, of SITU, Trine Oestergaard Stafford from House of Fisher, Michelle Wray from GDS Hospitality Partners and LauraJane Igoe, of Synergy Corporate Housing. We are currently recruiting for more volunteers.
ASAP Green Team
David Wright, Business Development Manager at Accredited ASAP Member Mansley Serviced Apartments, has brought together an expert panel of professionals, all with experience in the journey towards sustainability and ESG.
The role of the ASAP Green Team is to provide a resource available to all ASAP Members, giving general guidance and advice on the process to operating sustainably, helping the ASAP Community collaborate by sharing best practice, contacts and useful resources.
Members of the ASAP Green Team include Amanda Bronkhorst, Just One Tree; Andrew Thomson, Be London Apartments; Charlotte Winter of Synergy Global Housing; Kaylie Charland of Lamington Group; Pete Richardson, edyn; Sam McMillen, TAN – The Apartment Network Limited; Simon Catterick and Stephen Richardson of mission : net zero.
More about the ASAP Green Team >>
The ASAP Data Panel
A group of experts working with real statistics and data to help define the sector and understand and broadcast its value to policymakers, both in terms of economic and social impact. ASAP has engaged a professional survey and report company to research the impact of the sector, which has never previously been done, and publish its findings to policymakers.
Members of the ASAP Data Team include Rebecca Gonzaga, SITU; Lauren Leach of Roomzzz Aparthotels; Matthew Cookson, City Apartments Ltd; Michal Rao of STR; Julie Madison, Madison Hill; Sally Henry of Key Data; Patrik Pavlacic, Bonard.
The ASAP Agent Working Group
The Group provides a space for ASAP Agent Members to come together within commercial confidentiality, to create a single voice in the industry on behalf of operators’ and buyers’ needs. The aim is to combat shared challenges such as legislation, taxes, inflation, energy, ESG and other barriers for business.
Members of the group include Becca Gonzaga of SITU, Danni Prior of Altovita, Gavin Pereira from Check-In London, Josh Danan of Student Luxe, Andrew Scott from Dwellworks and Karen Mills of Synergy Corporate Housing.