James Foice
Chief ExecutiveJames is the Chief Executive of the Association of Serviced Apartment Providers (ASAP); the trade body for the serviced apartment industry.
James has over 34 years’ experience in the hospitality and travel sector and spent the first 14 of these in the airline industry enjoying employments with blue chip global brands including British Airways, Virgin Atlantic and latterly with VisitEngland.
James offers unparalleled insight into the serviced apartment and extended stay industry and works tirelessly with members and partners to strengthen the reputation and standards across the entire industry.
Karen Taylor
Operations & Systems ManagerKaren joined ASAP in 2014 and is passionate within her role at ASAP in helping the association achieve its ambitious objectives both for Members and the industry as a whole.
As Key Account Manager for the ASAP Business & Distribution Partners Karen also has responsibility for an extensive range of operations and systems within both ASAP and also ISAAP, the Quality Accreditation programme including managing the ASAP Events initiative, the ASAP Convention & the Awards Programme
With an Honours degree in Hotel Management, qualifications in Marketing & finance. With vast hospitality experience, prior to joining ASAP Karen has been engaged as a freelance consultant within finance, operational & event management roles.
E: Ktaylor@theasap.org.uk
T: 01452 730452
Kim Ashmore
Membership Development ConsultantKim joined ASAP as a consultant in 2016. Her career in the serviced apartment industry saw her enjoy roles with ASAP members, The Apartment Service, Cheval Residences and Native. She has a passion for the development of people within the industry and for delivering results. As a long-time supporter of the work ASAP do to strengthen the reputation of and standards within the industry, Kim strongly believes that ASAP and the Quality Accreditation process is key to the industry’s future. She continues to promote this in her current role.
Kim is the key contact for operators and agents wanting to join the association and for partners who are looking to work more closely with ASAP members.
E: Kashmore@theasap.org.uk
Sarah Tasker
AdminstratorSarah started working with the Association in April 2017 to provide administration support to the ASAP team and to help the association continue to work towards achieving it’s objectives and goals for its members and the serviced apartment industry.
As a key member of the support team Sarah will be assisting with the ASAP Convention and the Awards Programme for 2018.
Previously Sarah worked in the Insurance Industry for 20 years and joined ASAP following a career break to raise a family.
E: stasker@theasap.org.uk
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