ASAP Team

James is the Chief Executive of the Association of Serviced Apartment Providers (ASAP); the trade body for the serviced apartment industry.

James has over 34 years’ experience in the hospitality and travel sector and spent the first 14 of these in the airline industry enjoying employments with blue chip global brands including British Airways, Virgin Atlantic and latterly with VisitEngland.

James offers unparalleled insight into the serviced apartment and extended stay industry and works tirelessly with members and partners to strengthen the reputation and standards across the entire industry.

Karen joined ASAP in 2014, dedicated and passionate about her role in ASAP and helping the association to achieve its ambitious objectives both for Members and the industry as a whole.

Karen’s role within ASAP and also ISAAP, the Quality Accreditation programme for the serviced apartment sector, covers an extensive range of operations and systems management, digital marketing as well as key account managing the ASAP Business Partners and holding a financial controller position for the Association.

With an Honours degree in Hotel Management, additional qualifications in Marketing and Finance, she has vast hospitality management experience in restaurants, hotels and events and prior to joining ASAP had been engaged as a freelance consultant within asset finance, as well as operational and event management roles.

Karen manages the delivery of the extensive ASAP Events Programme throughout the year including the networking events, the annual ASAP Convention and the Gala Dinner and is also responsible for the management of the ASAP Awards and sponsorship Programmes.

To discuss Partnerships, Sponsorships or Events please contact Karen at

E: Ktaylor@theasap.org.uk
T: 01452 730452