Programme – Thursday 1st December (subject to change)

09:00  Registration, refreshments & networking
10:00 Welcome & setting the scene
10:25 State of the Nation – moderated by Chris Bown, Editor of Hotel Analyst with James Swift, Urban Stay,  Gavin MacLennan, Lateral City and Sean Worker, BridgeStreet Global Hospitality
10:55 Keynote: Geoff Ramm – creator and author of ‘Celebrity Service’ and ‘OMG Marketing’. Geoff is a multi-award winning speaker who has challenged and inspired audiences across five continents.
11:40 Morning refreshments, exhibition, ask the experts & networking
12:15 Choice of seminar session

1.    Today’s digitally inspired traveller
How is digital continuing to reshape the way people research and book travel and what must brands do to engage customers effectively?  With Anthony Rawlins: Founder, Digital Visitor and Gavin Pereira: Managing Director,  Moderated by Jeremy Nicholas.

2.   The future guest

The Future Guest session will have a focus on travel and hospitality and contextualised against unfolding social, cultural, technological and environmental shifts – this Industry trend unpacks and distils the evolving needs and priorities of tomorrow’s guest.  With Mandy Saven: Head of Food, Beverage & Hospitality, Stylus

3.     Wellness in the workplace: Take the lead on employee well-being

How to embed a holistic health and well-being approach that fits your organisation’s strategy, and how can HR take the lead in improving employee well-being and truly develop a productive culture at work.  With Sally Bogle: Transcape and Rachel Suff: Employment Relations Advisor, The Chartered Institute of Personnel and Development and Jane Sunley: Founder, Purple Cubed.

13:00 Lunch, exhibition, ask the experts & networking
14:20 Motivational Speaker: Nigel Risner
14:45 Choice of seminar session

4.     Be sustainable. Be accessible. Be profitable.
A focus on sustainability and accessibility will give your company the competitive edge. Think differently about your business – be more sustainable, more accessible, more successful and more profitable.  With Jon Proctor: Chief Executive, Green Tourism, Chris Veitch: Access New Business and Sarah Pitt: Director of Client Services, Go Native.  Moderated by Tracey Stephenson: Managing Director, Staying Cool

5.   How will the UK’s departure from the EU have an impact on the serviced apartment sector both within and outside of the UK?
With Jon Neale, Head of Research, JLL, Chris Bown, Deputy Editor, Hotel Analyst, Enrique Alcantara, President Apartur (Association of Apartments in Barcelona), Shaun Hinds, Managing Director, BridgeStreet, Tony Matharu, Managing Director, Grange Hotels. Moderated by: Séverine Obertelli, Head of Sales & Marketing EMEA, Maxxton Group .

6.    Business Impact: Preparing your business for the unknown
Whether it’s the threat of terrorism, lack of investors, fluctuation in business costs or economic uncertainties. Our expert panel will discuss their top tips on how to future proof your business and be ready for any eventualities. With Max Thorne: Managing Director, JLL Hotels & Hospitality Group, Neil Taylor: Operations Director, Cheval Residences and Roger Gomm: Security & Crisis Management expert

15:30 Afternoon refreshments, exhibition, ask the experts & networking
16:05 Choice of seminar session

7.    Without operations we are nothing
Operations activity is the core of all business; it has a major impact on quality and is the face of your company to your customers. How can we inspire and retain employees in operations management and ensure other areas of our business are working effectively with our ops team?  With Andy Woodland: Chairman, Bournemouth Hoteliers association, Prof Jackie Watson: University of Surrey and Abby Paterson, Careers and Education Director, Springboard UK. Moderated by Stephen Hanton: CEO Commercial, SACO The Serviced Apartment Company.

8.    The growing role of brand: How to make your company a game changer

The importance of branding in the serviced apartment sector and how to engage with your customers through your brand.  With Mike Brandt: Author of Welcome to The Advertising Awesomeness and Founder of

9.    Zone in on your customers
The travel industry needs to use data more intelligently to profile users’ precise requirements, improve customer service, personalise the guest experience and enhanced profitability.  With Andrew McMillan: Engaging Service

17:05 Guest Speaker: Sally Bundock
17:30 Convention close
18:00 Optional networking drinks

Ask the Experts

New for 2016, we will be inviting a number of experts to participate in our ‘Ask the Experts’ panel, taking place alongside the exhibition and networking sessions.

Each expert will cover a variety of topics including: sustainability, accessibility, training & careers, marketing, PR & communications, investment

Delegates will have the opportunity to engage with an expert in a short, timed one-to-one meeting to ask questions on their specialist subject.

Confirmed experts to date are:

Sustainability: Green Tourism
Accessibility: Tourism for All
Careers & Training: Springboard UK
International marketing: VisitBritain
Investment: JLL
Marketing: Geoff Ramm
Quality Accreditation: ISAAP
Communications: Jeremy Nicholas


The ASAP Annual Convention provides the perfect platform to develop, build and maintain business relationships through a range of networking opportunities.

Ice breaker session

To begin the Convention, swap business cards in this high speed session.

Supplier exhibition

The exhibition is central to the Convention and provides delegates with the opportunity to meet with leading suppliers to the serviced apartment sector by visiting each of the exhibition stands.

Informal drinks reception

Continue networking in a more social environment in the evening.

Advisory Board

With thanks to the input of our advisory board in shaping the programme for 2016.

Rebecca Barlow, AllStay Serviced Apartments
Shaun Hinds, Bridgestreet Global Hospitality
George Westwell, Cheval Residences Ltd
John Neil, Fountain Court Apartments
Guus Bakker, Frasers Hospitality
Susan Cully, Marlin Apartments
Richard Whittaker, Oakwood Worldwide
Emma Righton, Righton Group Ltd
Stephen Hanton, SACO The Serviced Apartment Company
Samantha Thorne, Skyline Worldwide Accommodations Ltd
Jo Layton, The Apartment Service
Charlie McCrow, The Apartment Service
Rebecca Hollants, Van Loocke The Ascott Ltd
Stuart Winstone, SilverDoor