Don James is the current Chairman of the Association of Serviced Accommodation Providers (ASAP) and also the Managing Director of Berkshire Rooms Serviced Apartments.   Don has been responsible for transforming Berkshire Rooms from it’s creation in 2001 to an organisation employing over 30 personnel managing 140 properties. Don is passionate about driving the industry forward through the collective support and volenteering of ASAP members. “Together we are stronger!”