James has been actively involved in the UK serviced apartment sector for almost 8 years.  Formerly working for an apartment provider based in Canary Wharf, he left to travel (where he met his partner) and then went back to school to receive his MBA from EDHEC in Nice, France.

It was following his completion of the entrepreneurship programme at the end of his studies that he opened Urban Stay.  Starting with only two apartments at Liverpool Street, he and his business partner have grown the company in a little less than three years to now 58 apartments throughout central London.