Jon has worked in the field of sustainable tourism and energy advice for over 25 years.  Originally from Manchester, Jon started his professional career in the Shetland Islands where he established a successful environmental consultancy.

Jon is a co-founder and CEO of the World’s most Credible Green Tourism Certification Programme which started in 1997.  He has assisted in the development of green standards and certification programmes in Europe, New Zealand, Sweden, Canada, Italy and Africa and has helped develop a set of national benchmarks on carbon for the tourism sector in the UK, helping businesses achieve a 27% carbon saving since 2010.