Founder of Business Design lab urge, Lecturer in the advertising / marketing program (BA) at DMJX in Copenhagen. Author of “Welcome To The Advertisingawesomeness: Forget The Product. Forget The Idea. Forget The Campaign.” In the past I lectured in Internet-related subjects, like Multimedia Design and E-Marketing, E-Commerce and Digital Project Management on Bachelor level.

I started out as Art Director / Graphic Designer at advertising agencies Jung von Matt, Springer & Jacoby, and Heimat. Originally from Germany, I now live in Copenhagen, Denmark with my wife and two sons and enjoy the Scandinavian way. My personal mission is, enabling businesses add massive value to people’s lives and to society.