View our latest ASAP press releases below; and if you’d like to be added to our press release distribution list please email us

July 2021


April 2021

The Association of Serviced Apartment Providers continues to grow globally with the acquisition of ASAP NL

ASAP calls for action from UK Government on self-contained serviced apartment opening date

March 2021

ASAP’s International Serviced Accommodation Accreditation Process (ISAAP) is to become independent

December 2020


June 2020

ASAP CEO: “Putting up barriers against people visiting can only hit business travel and tourism harder still”

Frasers Hospitality first to achieve ISAAP Accreditation across full EMEA portfolio

May 2020

Serviced apartment visitors can now ‘Stay with Confidence’, as hygiene guarantee launched for sector

ASAP has good news for London firefighters, with free use of serviced apartments during COVID-19 crisis

April 2020

NHS keyworker accommodation by planned field hospital, Manchester Central, to be coordinated by Marketing Manchester and the Association of Serviced Apartment Providers

March 2020

NHS keyworkers, firefighters, domestic violence survivors and rough sleepers, among those delivered safe serviced apartment accommodation during COVID-19 crisis.

James Foice, ASAP CEO, tells NHS: “Our supply chain is in place, and we are ready to welcome our amazing keyworkers to serviced apartments across the UK”

NHS staff to benefit from serviced apartments during crisis, coordinated by ASAP and Crystal Palace’s Wilfried Zaha

James Foice, ASAP CEO, welcomes the UK Government’s support for hospitality industry in face of COVID-19 outbreak

December 2019

2019 ASAP Convention Event Review

November 2019

ASAP launches the 2020 Serviced Apartment Industry Awards Programme

August 2019

ASAP 2019 Serviced Apartment Convention: two days, two keynote speakers – twice as unmissable!

June 2019

The 10th Annual ASAP Serviced Apartment Convention expands event programme, and opens early-bird delegate booking

February 2019

Leading hospitality association launches directory of Quality Accredited serviced apartments to help drive industry standards

December 2018

ASAP Awards 2018 recognise outstanding industry performers following record year

September 2018

ASAP announces shortlist for 2018 ASAP Serviced Apartment Industry Awards

July 2018

ASAP & STR: U.K. serviced apartments see slight occupancy decline, but rate growth in H1 2018

ASAP announces panel of 8 judges for the 2018 Serviced Apartment Industry Awards

June 2018

ASAP/Savills Sentiment Survey – June 2018:
Serviced apartment operators’ optimism for the next 12 months softens but future expansion plans remain robust

May 2018

2018 ASAP Serviced Apartment Convention expands to 2 day event, as delegate booking opens

ASAP launches the 2018 Serviced Apartment Industry Awards!

April 2018

ASAP & STR confirm occupancy for U.K. serviced apartment sector marginally down in first quarter of 2018, but operators remain positive for the rest of the year

March 2018

ASAP partners with British Guild of Travel Writers and Staycity to host ‘The Future of (Ethical) Travel Writing’ debate – Wednesday 14 March

February 2018

U.K. Serviced Apartment sector achieves strong 81.7% occupancy level in 2017, with London & Edinburgh the top performers

December 2017 launches interviews with key movers & shakers driving the serviced apartment sector forward

Winners of the 2017 ASAP Serviced Apartment Industry Awards announced at Gala Awards Dinner – 7 December

ASAP/Savills Sentiment Survey confirms robust outlook for serviced apartment sector with over 40% of operators looking to accelerate their expansion plans in 2018

November 2017

ASAP 2017 Serviced Apartment Convention on track to be the largest gathering of sector in Europe at time of exceptional growth

October 2017

World’s biggest outbound travel market – CHINA – recognises there’s a new ‘way to stay’ when travelling in the UK ….serviced apartments

ASAP unveils impressive speaker line-up for 2017 Serviced Apartment Convention as delegate programme is released

September 2017

ASAP to announce first overseas chapter – ASAP Netherlands – at launch event in Amsterdam on 19 October

ASAP announces shortlisted finalists for the 2017 Serviced Apartment Industry Awards

Shortlisted Finalists for the 2017 Serviced Apartment Industry Awards

August 2017

ASAP announces judging panel for 5th Serviced Apartment Industry Awards

ASAP announces the election of 2 new members to its Steering Committee

July 2017

ASAP announces keynote speaker 2017 Convention

June 2017

Delegate booking opens for 2017 ASAP Serviced Apartment Convention as new website launched

May 2017

ASAP launches the 2017 Serviced Apartment Industry Awards Programme

STR/ASAP confirm strong Q1 occupancy for U.K. serviced apartment sector although outlook remains mixed

April 2017

ASAP announces date of 2017 Serviced Apartment Convention & 2017 Serviced Apartment Industry Awards Celebration

ASAP appoints Stuart Winstone of SilverDoor as Deputy Chairman of the Association

March 2017

ASAP Launches Leadership Academy


February 2017

Record Growth for UK Serviced Apartment sector in 2017: Over 2,600 new units set to open

Richard Whittaker announced as ASAP Chairman

ASAP/STR confirm full year occupancy of 80% for 2016

January 2017

ASAP announces 2017 Industry Development Sponsors

ASAP launches industry jobs board

December 2016

ASAP Announces winners of 2016 Serviced Apartment Industry Awards

ASAP Savills Sentiment survey

November 2016

ASAP Serviced Apartment Industry Awards 2016 Judging panel announced

October 2016

ASAP announces Geoff Ramm and Sally Bundock as keynote speakers for the 2016 ASAP Annual Convention

September 2016

September 9th ASAP announces record shortlist for 2016 Serviced Apartment Industry Awards, exclusively supported by Sky

Awards Shortlist

July 2016

July 26th ASAP 2016 Convention bookings open

July 18th 2016 ASAP reaches membership milestone

April 2016

April 2016 ASAP Serviced Apartment Industry Awards 2016

April 8th 2016 ASAP Launches meetings to mark sector growth beyond London

March 2016

March 2016 ASAP launches Agency Accreditation Programme

February 2016

February 2016 ASAP launches global news hub at BTS

January 2016

January 2016 Consumer demands grow serviced apartments

December 2015

Dec 2015 2015 Serviced Apartment convention declared a success and industry award winners revealed

Dec 3rd 2015 UK Serviced apartment sector to double in size in next 2 years

November 2015

Nov 10th 2015 VisitBritain CEO Sally Balcombe to open 2015 ASAP convention

October 2015

October 19th ASAP ANNOUNCE Sky as headline sponsor of convention

September 2015

Sept 2015 ASAP announces record shortlist for industry awards as it expands operations to drive serviced apartment sector forward

July 2015


May 2015

May 2015 Birmingham top performer for serviced apartments for Q1 as average daily rate for the sector continues to increase

April 2015

April 2015 ASAP announces international accreditation pilot programme in collaboration with CHPA

February 2015

Feb 2015 The Ascott Limited signs up to ASAP membership

Feb 2015 ASAP confident of significant growth in 2015