ASAP Operator Member The Ascott Limited has more than tripled its portfolio under The Unlimited Collection brand to 11 properties across the EMEA region over the past year, two of which are in the UK, in Leicester and Edinburgh.
It comes as part of Ascott’s brand refresh of the collection to “accentuate its focus on cultural charm”.
The Unlimited Collection will welcome Mount Royal Hotel Edinburgh before the end of 2024, and The Grand Hotel Leicester by the second quarter of 2025.