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According to the Colliers UK Hotel Market Index 2025 Top 10, Birmingham and Cambridge have emerged as two of the UK’s fastest-growing hotel markets, ranking at 9th and 10th respectively.

Both cities have benefited from healthy occupancy levels and strong ADR growth, signalling a favourable market for hotel investors and developers.

Birmingham’s hospitality sector offers a strong events calendar as well as increasing corporate travel and regional regeneration and infrastructure investments, while Cambridge has experienced a surge in demand driven by international appeal for students, tourists and corporate travellers. There is limited new hotel supply entering the market, so existing hotels are capitalising on the steady flow of visitors.

 Edinburgh remains top of the list, and London ranks 6th.

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