RJC Consulting & Coaching Ltd – Marketing/PR Services
Are you looking to grow your business, research new markets or explore new partnerships?
After 10 years working for the ASAP as Marketing/Media Manager until December 2018, along with extensive domestic and international experience across the accommodation and inbound tourism sector acquired at VisitBritain, I am very well placed to help serviced apartment operators maximize their marketing and growth opportunities through a combination of marketing and PR advice and sharing of best practice, leading to increased occupancy.
My key areas of expertise:
- Media/PR advice
- Marketing planning
- Marketing representation at key exhibitions/workshops
- Partnership management
- Key Account management
- Project management
- Business development
How can I add value to a serviced apartment operator’s business?
- Act as a critical friend with a fresh pair of eyes and different ideas/opinions, to facilitate benchmarking and sharing of best practice
- Critical questioning, asking the questions that others within the company possibly can’t
- Ability to see the big picture, with an excellent knowledge of all the key players in the industry and an ability to make key new connections quickly
- Identify opportunities to increase marketing impact and manage the execution involving approved partners as needed.
- Explore new marketing alliances/partnerships to drive new sources of business
- Raise the operator’s profile in the media securing coverage in key B2B titles
- Represent clients at key promotional events
- Dedicated, committed resource to enable initiatives to be identified, analysed, approved and implemented quickly.
Please contact me to discuss how I can add value to your business