As part of its long-term strategy to strengthen its position as a leading hospitality real estate company, ASAP Operator Member Corporate Housing Factory is making a significant organizational transition. Founders and managing directors Jouke Baaima, a member of the ASAP Advisory Board, and Michael Berendsen, will now focus more on working on the company rather than in it, laying a stronger foundation for future growth and innovation.
To support this evolution, Corporate Housing Factory, part of HSNGGRP (Housing Group), is expanding its leadership team by appointing four new directors, each bringing valuable expertise to advance key business areas:
- Eva van Zijl – Director of Finance & HR
- Lisette Sprangers – Director of Strategy & Business Development
- Eva Valkhoff – Director of Creative & Brand
- Nayton Craig – Director of Sales
Jouke and Michael emphasize the importance of this shift: “This transition marks an exciting new chapter for our company. We look forward to the opportunities ahead as we build an innovative, future-proof organization together with our strong team of directors. With this strategic shift, we reaffirm our commitment to excellence in the flexible housing industry and lay the foundation for sustainable, long-term success.”
We wish the team every success going forwards!
Press Release CHF - New Leadership New Era
