As a trade body, we aim to ensure the consumer has confidence in booking serviced apartment accommodation anywhere in the world.
The traditional part of the hospitality industry has had many years to influence travellers worldwide that they can expect a given standard of quality, whether through star ratings, previous experience or the work around messages from some brands.
But with the rise of an alternative in the sector, there is work to be done to convince consumers to try this new form of accommodation.
In response to this need for reassurance, we launched our Quality Accreditation Marques to the industry in 2014, to drive up, maintain and inform standards around bookings, facilities and health and safety. The ASAP Quality Accreditation Programme is the leading global quality assessment, reporting, recognition and accreditation system for the serviced apartments, corporate housing and executive suites sectors of the hospitality industry.
For the consumer, it means they can be confident that those awarded our accreditation anywhere in the world are delivering a consistently high standard of customer care, comfort and health and safety.
And that, where possible, they should always seek that accreditation marque when booking a serviced apartment.
All ASAP operators displaying the ASAP ‘Quality Accredited’ Marque have successfully completed this rigorous quality accreditation process which involves an overnight stay by one of our independent assessors who undertake a full review of the customer journey from the booking process through to the departure experience. The guest can then book and stay with confidence in their serviced apartment.
Check that the operator (or indeed specific building or apartment) or agent you are booking with has achieved the ASAP Quality Accreditation – they’ll be displaying the logo on their website or you can ask them if they are ASAP Quality Accredited when making your booking.
For further information on the scheme watch this preview video with ASAP CEO, James Foice.