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ASAP Industry Development Sponsor, headquartered in Amsterdam, and Swiss-based ASAP Operator Member At Home Switzerland, announce their joint venture, a new brand for temporary housing across Europe: YOSAA – Your Serviced Apartment Agency.

Founders Bella Nokes (At Home Switzerland), Michael Berendsen, and ASAP Advisory Board Member Jouke Baaima ( and ASAP Operator Member Corporate Housing Factory) met at an industry event in 2016, sharing values, business ethics, and a dedication to customer service, which sparked the idea of a unified agency.

This partnership aims to enhance the serviced apartment industry, offering exceptional experiences to corporate travelers across Europe.

The two companies, now forming YOSAA, will collaborate by leveraging their existing portfolios and client bases, ensuring a seamless
transition and continued excellence in service while pursuing a strategy of organic growth.