As an active member of the Association of Serviced Apartments (ASAP) for a number of years now and having seen the tremendous work they have done in bringing both recognition and validation to our sector, Staycity Aparthotels were delighted to further support ASAP by becoming an association premium sponsor. It’s been very beneficial to have such a key body representing the views and needs of both ourselves and our fellow members as well as being able to actively participate in all the wide ranging initiatives ASAP offer in order to help bring further awareness and recognition to our industry. One of these key initiatives has been the establishment of the Quality Assessment Programme in order to introduce an industry standard of quality assessment across the board which we feel is absolutely vital to our sector. I would have absolutely no hesitation in recommending ASAP to potential new members as their valuable ongoing efforts will only further echo our message into the mainstream and continue to help enhance the Staycity Aparthotels brand.
The Ascott Ltd has elected to be members and industry development sponsors of ASAP as it is the trade voice for the whole serviced apartment sector. Providing structure, guidelines on standards and industry insight.It helps members to have an understanding of both the successes and the challenges in our industry, and what they can do to support it. By having one voice that represents the industry, members can work together to reach common goals. This is an exciting time to be part of the serviced-apartment sector, particularly as it is gaining momentum in the UK. We plan to support the growth of our sector in the UK by using our understanding of the industry on a global scale to help ASAP build a clearer identity for the sector that will appeal to consumers.
Highly worthwhile business decision to be an ASAP Sponsor
As a founding member of ASAP, I have seen the progress the serviced apartment industry has made first-hand over the past 13 years – and it is thanks largely to ASAP’s dedication to promote our sector. So naturally, choosing to become an ASAP Industry Development Sponsor was a no-brainer for Marlin. We have received premium coverage in e-newsletters and at a number of industry events which has placed us in front of influential partners and bookers. Additionally, Marlin receives repeated recognition from various media and publications who want to speak with us because we are identified as an “Industry Developer”. This sponsorship has proven to be a highly worthwhile business decision by not only increasing our profile both within and outside the serviced apartment sector, but also helping us forge lasting partnerships which ultimately benefit our guests.
Sky enjoys close collaboration with ASAP
Head of Sales
We are delighted to be a partner of ASAP and have enjoyed close collaboration on a number of events and initiatives over the last year. It is fantastic to see ASAP continually expanding its membership and we look forward to working together to further support the serviced apartment sector.
What has ASAP ever done for us? Quite a lot really. Leaving aside the obvious benefits of networking, engaging, understanding best practice and feeling part of a wider community, ASAP has provided the very tangible benefits of representing the sector as it pushes for recognition within the hospitality industry and increases understanding from political, investor and customer groups. The accreditation programme, conference, newsletter, education programmes, representation to and on associated bodies and its ability to provide a reasoned and representative voice for the sector on issues like the sharing economy, business rates, planning all highlight that the sector is growing up and that the leadership of an association organisation will be vital to helping push Serviced Apartments into the heart of hospitality.