The asset management company Switch Management Ltd, is celebrating a strong opening 12-month performance at its landmark aparthotel Birmingham property, an ASAP Operator Member.
aparthotel Birmingham secured 24% above the new property opening industry levels in its first six months, largely driven by corporate bookings. However the opening offered a brand-new proposition to Birmingham and has redefined the city staycation – providing the convenience and flexibility of a ‘home away from home’ with the luxury and comfort of a five-star hotel.
