Samantha is a senior leader who has excelled in a range of roles across a number of sectors within the travel industry. Uniquely experienced in both complex operational and commercial positions, Samantha has worked with M & E teams, travel and mobility, along with technology partners and intermediaries, all with the aim of delivering the right solution, at the right time.

In her role at CIBT, Samantha is the VP of Client Solutions, with oversight for commercial strategy, global sales, product and service development along with thought leadership.

Samantha sits on the Institute of Travel Management (UK) board as a supplier director and is also an active member of GBTA WINiT.

Carolyn is the CEO and founder of maiden-voyagage.com. A pioneer in the space of Inclusive Travel Security, Carolyn has received numerous awards for her work cross the globe empowering individual, corporations and travel industry suppliers to ensure that everybody can travel safely, whatever their personal characteristics. She is a well-known figure in the security industry, having spent a number of years on the Global Business Travel Association Risk Committee and is regularly featured in the press and conference agendas around the world, always pushing the agenda with her insightful thought-leadership. Carolyn was recently named by TravelPulse as one of the most Influential Women in Travel.

Steve has been connected with hospitality and tourism his whole working career. From managing a restaurant in London in his late teens to studying Hospitality and Tourism at the University of Salford; Steve is very passionate about the sector.

His current focus is as CEO of AES and The Residence Apartments. AES is a full-service education abroad operator offering a suite of academic services alongside over 275 student apartments in Central London . The award-wining Residence Apartments are a collection of 100 luxury served apartments with locations in Marylebone, Shoreditch , Tower Hill, Hoxton, and Kensington. AES has now grown through partnerships in Buenos Aires, Dublin & New York. The Residence will be launching it first aparthotel in London in Autumn 2025 under the brand name Jitaku.

Steve is also Chairman of BETA (British Educational Travel Association), a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and the former Chairman of ASAP (association of serviced apartment providers). He remains passionate about promoting the industry to young people and is an avid traveller and chef and believes that travel can be a force of good, especially in the current global turbulent political times we live in.

Trine has been the Managing Director for House of Fisher; the largest owner/operator of serviced apartments in the Thames Valley for close to 10 years. Previous work experience includes 8 years at BridgeStreet Worldwide as a General Manager and various five-star London hotel positions over the years since 1998. Originally from Denmark, but now passionately British. Education includes a Hotel Management degree from Switzerland and a MA in Management from University of Westminster. Has been an elected ASAP Board member since September 2022.

Founder and CEO, Phil Stapleton, lives everything Situ – connecting the dots so that the Situ team can work its magic to source and offer the very best global serviced accommodation in the market – both in terms of an amazing product and unforgettable service
In her role at CIBT, Samantha is the VP of Client Solutions, with oversight for commercial strategy, global sales, product and service development along with thought leadership.

Samantha sits on the Institute of Travel Management (UK) board as a supplier director and is also an active member of GBTA WINiT.

With a hospitality career beginning at the tender age of 15, Rebecca Hollants Van Loocke has amassed over three decades of professional experience in operations and asset management. Her journey through various senior roles across global hospitality organisations has equipped her with a deep understanding of the industry’s complexities and the importance of sustainable practices.
Rebecca’s early years were spent with InterContinental Hotels and Resorts and Sheraton Hotels from 1981 to 1988. Her career continued with Hyatt International between 1988 and 1999, with tenures in a number of senior positions held across the UK, Paris, Indonesia, and Turkey which helped build a solid background in operations, revenue management, marketing and sales, and general management.
Rebecca then joined Ascott Hospitality in 2007, heading operations in the UK, Ireland, Belgium, Germany, and Georgia as Regional General Manager. Her strategic leadership facilitated significant regional expansions. This in addition to time spent as Managing Director of a start-up premium serviced office company between 1999 and 2005.
Since joining Frasers Hospitality in 2017 as Chief Operating Officer for EMEA, Rebecca has played a pivotal role in driving the company’s sustainability agenda. She has been instrumental in integrating BREEAM In-Use certifications into property management processes. Her leadership not only reflects a strong commitment to sustainable practices but also aligns with Frasers Hospitality’s ESG goals to achieve net zero by 2050, maintaining high standards of guest experience while enhancing corporate social responsibility efforts.
Rebecca's broad experience, combined with her strategic foresight in sustainable hospitality, makes her an invaluable asset to Frasers Hospitality as the company continues to pioneer environmental responsibility and community engagement.

Michal is Regional Manager for Northern Europe at STR, a CoStar Group company and is based in London. Before joining the business Michal spent over 7 years in hotels operations in the UK & Czech Republic holding various roles in Front of house & Guest Relations.

Michal joined STR in 2016 in Client services role, later moving into Account management and Business development roles taking responsibility over a variety of markets. Michal regularly attends and presents at industry & client events, supporting STR’s clients, their associations & owners as well as enhancing STR’s reporting capabilities.

He holds an honours degree in Business studies from London South Bank University and studied Hospitality & Tourism management at Podebrady Hotel School in Czech Republic.

Krishan is responsible for the leading the team responsible for hotel partner supply as part of the market management in UK and Ireland for Expedia Group.

With more than 18 years in commercial functions and leadership in account management and new business in hospitality, Krish is an expert in helping businesses in the UK and Ireland hospitality industry improve their online visibility and technology capabilities. His experience spans multi markets, having also worked in United Arab Emirates and well as setting up the commercial teams in Vietnam.

Prior to working at Expedia, Krish led a team at MONDO Hospitality focussed on the Serviced/Resident Apartments sector and started his hospitality career in Food and Beverage and Events with SAV Pubs limited in London. He holds a BSc in Chemistry from The University of Hull.

Charlotte Winter is a seasoned hospitality expert, bringing over 8 years of expertise to the serviced apartment industry. Charlotte currently serves as Regional General Manager, EMEA for Synergy, where she has played an instrumental role in the strategic growth of the company’s operational presence throughout the region. Prior to joining Synergy, Charlotte served in various roles across the industry including General Manager at Blvd Suites where she oversaw the set up of its first international office. Charlotte has a wide range of experience across operations, supply chain and account management. With a very keen and passionate eye for sustainability, Charlotte leads out on Synergy’s global sustainability programme and participates on GBTA and ASAP’s Sustainability Committees, having played a pivotal role in the development and championing of best-practice sustainability initiatives across our industry.

Ryan has over 16 years of relevant experience in Food and Beverage Management and Hotels. He has always been happiest finding new ways to drive a business forward in a competitive marketplace. He currently sits on the ASAP Advisory Board.

Gavin Pereira is the managing director at Checkin Apartments (formerly Check-in-London), a trusted and reputed specialist booking agency for serviced apartments and corporate accommodation, serving a wide spectrum of clients with tailor-made solutions across the UK and major international cities.

Gavin has extensive experience in the hospitality and travel sectors that he has leveraged to drive sustainable growth and profitability for Checkin Apartments in the last 15 years while overseeing the company’s strong partnerships, business development strategy, high client satisfaction and custom-built booking systems with industry-leading technology partners.

Gavin actively participates at the ASAP and ITM and regularly speaks at events to champion the awareness of serviced apartments and better standardisation across the board. He is passionate about delivering exceptional experiences and shaping the future of the industry.

He has been Deputy Chair on the Business Travel Accommodation Committee for the HBAA (Hotel Booking Agents Association) now rebranded to BEAM.

He has previously scooped the ASAP “Rising Star Of The Year” award and was also named one of Tomorrow's Travel Leaders for “TTG’s 30 under 30” by TTG Media.

Advising and negotiating with investors, banks, operators and developers on hotel related investment agency and development advisory projects across EMEA.

Clients include property companies, HNWIs, institutional funds and public bodies.