Dedicated to the serviced accommodation sector

The Association represents and unites the serviced accommodation sector, while working to protect the industry from the unintended consequences of changes to legislation and regulation globally.

Join us now ➝

The People Behind ASAP

Learn about the ASAP Core Team, based in the UK but fully global in scope and experience; the ASAP Advisory Board & Treasury Committee without whom we could not exist; and the various ASAP Working Groups, drawn from amongst the Membership to help the Association achieve its aims to represent and grow the sector.

Find out more ➝

Find out what's on!

ASAP has an extensive events programme throughout the Membership year, which includes the annual Conference as well as regular networking meetings hosted by our members.


What's On ➝

ASAP exists to bring our community together through four core pledges that guide everything we do.

To Inform

We’ve always got our ears to the ground regarding legislation, keeping our Members up to date when new rules and regulations come into force.

To Support

We’re always on hand to help guide our Members through any challenges they face, and when the time comes, we make sure they are represented at the highest table.

To Share

We’re constantly driving industry standards and sharing best practice, so customers leave a serviced accommodation certain they’ve received the best possible product and the highest level of care.

To Connect

Our networking events connect members through open dialogue and effective communication, supported by regular newsletters and weekly policy updates in Inside Track.

Stay connected and be the first to hear our latest news, events, and special announcements. Subscribe using the link below and never miss an update.

About ASAP

ASAP is the global not-for-profit trade body uniting and representing the serviced accommodation industry. By becoming ASAP Members, businesses contribute to their own success and credibility, and to the sharing of knowledge and best practice, presenting a unified voice for the serviced apartment sector. They can also access numerous agent’s supply chains more easily due to their membership status.

Why look for ASAP?

ASAP has proudly brought together a community of like-minded hospitality professionals who are supportive, diverse and inclusive, and operate with integrity. This collaboration facilitates positive changes within the industry globally, and encourages professional growth.

The ASAP community is expanding!

The ASAP Community is collaborative, supportive and always growing.

Whether you are a supplier of serviced accommodation, an agency representing them, an industry-aligned supplier, a consultant, booking platform, or a buyer of serviced accommodation, there are many ways to join us.

25

Countries

130k

Apartments

3m+

Bed nights a year

25

Countries

ASAP’s response throughout the Covid-19 pandemic has been the ultimate testimonial as to part the Association plays in supporting the sector. To the major benefits of networking, accreditation, conferences, best practice sharing and advocacy has been added the substantial impact of “influencing” major buyers and corporations.

Stephen Hanton

Since the ASAP’s conception some 20 years ago the industry has changed beyond recognition. Obviously this is in part due to the individual efforts of all the operators, but the success of the sector as a whole can also be contributed to the tireless work of The Association which works equally for all its members both big and small.

David Smith

As a small company I find ASAP's support and guidance invaluable. They are a sounding board, an essential alliance for all industry news, challenges, successes, opportunities & partnerships. ASAP is a safe space to have open honest discussions through their online meetings, networking events, AGM's or even a one to one. For your guests, it is a mark of quality and compliance, shouting to the world that your business does things right so they can book and stay with confidence as you stand out from the crowd.

Sally Brading

Staycity has been an active member of ASAP for a number of years now and having seen the tremendous work they have done in bringing both recognition and validation to the sector. It’s been very beneficial to have such a key body representing the views and needs of both ourselves and our fellow members as well as being able to actively participate in all the wide ranging initiatives ASAP offer in order to help bring further awareness and recognition to our industry.


Jason Delaney

Membership Benefits

ASAP Operator, Agent and Supplier Members, irrespective of size or location, receive the benefits listed here, They also share industry insights, collective advocacy, networking opportunities and marketing and PR opportunities, and become part of forward-looking initiatives such as the ASAP Independent Serviced Apartments review.

Why look for ASAP?

ASAP has proudly brought a community of the like-minded hospitality professionals who are supportive, diverse and inclusive, and operate with inregrity. This collaboration facilitates positive changes woth the industry globally, and encourages profesional growth.

News & Views

Welcome to News & Views, bringing you the latest updates, insights, and perspectives from across the industry. From emerging trends and expert opinions to company milestones and sector developments, this is your go-to space to stay informed and inspired.

by Becky Hoyle 27 May 2026
ASAP Operator Member Frasers Hospitality has announced a series of senior leadership appointments across its UK and German portfolio, reinforcing the company’s focus on operational excellence, internal talent development and delivering high-quality guest experiences across its European properties. The appointments support continued growth in Scotland, strengthen leadership in Germany and support the future launch of Capri by Fraser, Kensington / London, scheduled to open in 2027. The changes include: Sabine Ranft promoted to Area General Manager UK and General Manager of Capri by Fraser, Kensington / London Cristina Nuche promoted to General Manager of Fraser Suites Edinburgh Kristina Papaiova appointed Residence Manager at Fraser Suites Glasgow Sandy Goethel promoted to Deputy General Manager at Capri by Fraser Leipzig The appointments reflect Frasers Hospitality’s continued investment in leadership development, with Sabine Ranft, Cristina Nuche and Sandy Goethel all progressing into promoted roles within the business. Sabine Ranft takes on the newly expanded role of Area General Manager UK alongside her position leading the forthcoming Capri by Fraser, Kensington. Since joining Frasers Hospitality in 2018, she has held senior leadership positions across the brand’s German portfolio, most recently as Cluster General Manager for Capri by Fraser in Berlin and Leipzig, before relocating to London earlier this year. Cristina Nuche steps into the role of General Manager at Fraser Suites Edinburgh, bringing more than 20 years of hospitality experience across international hotel brands including Marriott International and IHG. In Glasgow, Kristina Papaiova has been appointed Residence Manager at Fraser Suites Glasgow following a career spanning hospitality operations, serviced apartments and tourism finance across Scotland. Meanwhile, Sandy Goethel has been promoted to Deputy General Manager at Capri by Fraser Leipzig after serving as Operations Manager at the property since 2022. Rebecca Hollants Van Loocke, Chief Operating Officer of Frasers Hospitality for EMEA, said: “These appointments reflect the depth of talent across Frasers Hospitality and our commitment to developing strong leaders within the business. Investing in our people remains central to delivering exceptional guest experiences and supporting the long-term success of our portfolio. I have every confidence in their ability to lead our teams into this next chapter of meaningful growth.” Frasers Hospitality properties are distinguished by their central city locations, generously proportioned apartments and functional in-room amenities, including kitchenettes. Combining the flexibility and independence of residential living with hotel-style services, the hotel residences enable guests to live comfortably whether staying for a short visit or an extended period. 
by Becky Hoyle 25 May 2026
Rising numbers of RV parks and campgrounds near U.S. host cities for the 2026 FIFA World Cup are making inventory available online ahead of the tournament, according to new analysis from ASAP Supplier Member RMS and outdoor hospitality booking platform Spot2Nite. The data suggests the number of RV parks listed within 50 miles of U.S. World Cup host cities has increased significantly compared with the same period last year for the tournament window between 10 and 20 June 2026. The findings point to growing efforts by outdoor hospitality operators to improve visibility and online bookability as accommodation providers prepare for demand linked to one of the world’s largest sporting events. The research also comes amid signs that hotel demand in some host markets may be developing more slowly than originally anticipated. Industry commentary in the U.S. has highlighted factors including international travel uncertainty, pricing pressures and the release of previously held room allocations as contributors to softer-than-expected early booking trends in some cities. Against that backdrop, RV parks and campgrounds could play an increasingly important role in the wider accommodation mix for travelling fans. According to the data, pricing varies considerably across host-city markets. Cities including Boston, San Francisco, Los Angeles and Philadelphia are currently showing higher average nightly rates during the tournament period, while markets such as Dallas and Kansas City remain comparatively lower priced. Houston was identified as one of the largest and most diverse markets in the analysis, with a broad range of pricing across listed properties. Adam Seskis, CEO of RMS, said operators should continue to monitor booking trends closely as tournament demand evolves. “With demand expected to shift as teams progress and fan travel plans change, operators will need to stay agile on pricing and availability throughout the competition,” he said. He added that visibility and ease of booking would be key differentiators for operators looking to benefit from World Cup-related demand. RMS said RV park and campground operators near host cities should review pricing strategies, distribution channels and booking systems ahead of the tournament period.
by Becky Hoyle 22 May 2026
ASAP Agent Member AltoVita has added more than 3 million bookable property units to its platform. The company's portfolio now totals more than 10 million units across 165 countries, more than 1 million of the newly added units are in the Asia-Pacific region. Read more
by Becky Hoyle 27 May 2026
ASAP Operator Member Frasers Hospitality has announced a series of senior leadership appointments across its UK and German portfolio, reinforcing the company’s focus on operational excellence, internal talent development and delivering high-quality guest experiences across its European properties. The appointments support continued growth in Scotland, strengthen leadership in Germany and support the future launch of Capri by Fraser, Kensington / London, scheduled to open in 2027. The changes include: Sabine Ranft promoted to Area General Manager UK and General Manager of Capri by Fraser, Kensington / London Cristina Nuche promoted to General Manager of Fraser Suites Edinburgh Kristina Papaiova appointed Residence Manager at Fraser Suites Glasgow Sandy Goethel promoted to Deputy General Manager at Capri by Fraser Leipzig The appointments reflect Frasers Hospitality’s continued investment in leadership development, with Sabine Ranft, Cristina Nuche and Sandy Goethel all progressing into promoted roles within the business. Sabine Ranft takes on the newly expanded role of Area General Manager UK alongside her position leading the forthcoming Capri by Fraser, Kensington. Since joining Frasers Hospitality in 2018, she has held senior leadership positions across the brand’s German portfolio, most recently as Cluster General Manager for Capri by Fraser in Berlin and Leipzig, before relocating to London earlier this year. Cristina Nuche steps into the role of General Manager at Fraser Suites Edinburgh, bringing more than 20 years of hospitality experience across international hotel brands including Marriott International and IHG. In Glasgow, Kristina Papaiova has been appointed Residence Manager at Fraser Suites Glasgow following a career spanning hospitality operations, serviced apartments and tourism finance across Scotland. Meanwhile, Sandy Goethel has been promoted to Deputy General Manager at Capri by Fraser Leipzig after serving as Operations Manager at the property since 2022. Rebecca Hollants Van Loocke, Chief Operating Officer of Frasers Hospitality for EMEA, said: “These appointments reflect the depth of talent across Frasers Hospitality and our commitment to developing strong leaders within the business. Investing in our people remains central to delivering exceptional guest experiences and supporting the long-term success of our portfolio. I have every confidence in their ability to lead our teams into this next chapter of meaningful growth.” Frasers Hospitality properties are distinguished by their central city locations, generously proportioned apartments and functional in-room amenities, including kitchenettes. Combining the flexibility and independence of residential living with hotel-style services, the hotel residences enable guests to live comfortably whether staying for a short visit or an extended period. 
by Becky Hoyle 25 May 2026
Rising numbers of RV parks and campgrounds near U.S. host cities for the 2026 FIFA World Cup are making inventory available online ahead of the tournament, according to new analysis from ASAP Supplier Member RMS and outdoor hospitality booking platform Spot2Nite. The data suggests the number of RV parks listed within 50 miles of U.S. World Cup host cities has increased significantly compared with the same period last year for the tournament window between 10 and 20 June 2026. The findings point to growing efforts by outdoor hospitality operators to improve visibility and online bookability as accommodation providers prepare for demand linked to one of the world’s largest sporting events. The research also comes amid signs that hotel demand in some host markets may be developing more slowly than originally anticipated. Industry commentary in the U.S. has highlighted factors including international travel uncertainty, pricing pressures and the release of previously held room allocations as contributors to softer-than-expected early booking trends in some cities. Against that backdrop, RV parks and campgrounds could play an increasingly important role in the wider accommodation mix for travelling fans. According to the data, pricing varies considerably across host-city markets. Cities including Boston, San Francisco, Los Angeles and Philadelphia are currently showing higher average nightly rates during the tournament period, while markets such as Dallas and Kansas City remain comparatively lower priced. Houston was identified as one of the largest and most diverse markets in the analysis, with a broad range of pricing across listed properties. Adam Seskis, CEO of RMS, said operators should continue to monitor booking trends closely as tournament demand evolves. “With demand expected to shift as teams progress and fan travel plans change, operators will need to stay agile on pricing and availability throughout the competition,” he said. He added that visibility and ease of booking would be key differentiators for operators looking to benefit from World Cup-related demand. RMS said RV park and campground operators near host cities should review pricing strategies, distribution channels and booking systems ahead of the tournament period.

ASAP Industry Development Sponsors

The support of our Industry Development Sponsors is essential for our efforts in advocating for our members and and engaging effectively with policymakers. 


Their commitment enables us to deliver meaningful research, advocacy, and initiatives that strengthen the hospitality sector.


If you are interested in becoming an Industry Development Sponsor and joining us in shaping the future of the industry, please get in touch.


Proudly supported by our Industry Development Sponsors