Dedicated to the serviced accommodation sector

The Association represents and unites the serviced accommodation sector, while working to protect the industry from the unintended consequences of changes to legislation and regulation globally.

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The People Behind ASAP

Learn about the ASAP Core Team, based in the UK but fully global in scope and experience; the ASAP Advisory Board & Treasury Committee without whom we could not exist; and the various ASAP Working Groups, drawn from amongst the Membership to help the Association achieve its aims to represent and grow the sector.

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Find out what's on!

ASAP has an extensive events programme throughout the Membership year, which includes the annual Conference as well as regular networking meetings hosted by our members.


What's On ➝

ASAP exists to bring our community together through four core pledges that guide everything we do.

To Inform

We’ve always got our ears to the ground regarding legislation, keeping our Members up to date when new rules and regulations come into force.

To Support

We’re always on hand to help guide our Members through any challenges they face, and when the time comes, we make sure they are represented at the highest table.

To Share

We’re constantly driving industry standards and sharing best practice, so customers leave a serviced accommodation certain they’ve received the best possible product and the highest level of care.

To Connect

Our networking events connect members through open dialogue and effective communication, supported by regular newsletters and weekly policy updates in Inside Track.

About ASAP

ASAP is the global not-for-profit trade body uniting and representing the services accommodation industry. By becoming ASAP Members, businesses contribute to their own success and credibility, and to the sharing of knowledge and best practice, presenting a unified voice for the serviced apartment sector. They can also access numerous agent’s supply chains more easily due to their membership status.

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Why look for ASAP?

ASAP has proudly brought together a community of like-minded hospitality professionals who are supportive, diverse and inclusive, and operate with integrity. This collaboration facilitates positive changes within the industry globally, and encourages professional growth.

The ASAP community is expanding!

The ASAP Community is collaborative, supportive and always growing.

Whether you are an supplier of serviced accommodation, an agency representing them, an industry-aligned supplier, a consultant, booking platform, or a buyer of serviced accommodation, there are many ways to join us.

Operators

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Agents

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Suppliers

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Collaborating Partners

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Advisory Board

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Events

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Operators

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Agents

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Operators

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Agents

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Suppliers

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Member Four

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Member Five

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Member Six

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Member Seven

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Operators

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25

Countries

130k

Apartments

3m+

Bed nights a year

25

Countries

“

ASAP’s response throughout the Covid-19 pandemic has been the ultimate testimonial as to part the Association plays in supporting the sector. To the major benefits of networking, accreditation, conferences, best practice sharing and advocacy has been added the substantial impact of “influencing” major buyers and corporations.

Stephen Hanton

“

Since the ASAP’s conception some 20 years ago the industry has changed beyond recognition. Obviously this is in part due to the individual efforts of all the operators, but the success of the sector as a whole can also be contributed to the tireless work of The Association which works equally for all its members both big and small.

David Smith

“

As a small company I find ASAP's support and guidance invaluable. They are a sounding board, an essential alliance for all industry news, challenges, successes, opportunities & partnerships. ASAP is a safe space to have open honest discussions through their online meetings, networking events, AGM's or even a one to one. For your guests, it is a mark of quality and compliance, shouting to the world that your business does things right so they can book and stay with confidence as you stand out from the crowd.

Sally Brading

“

Staycity has been an active member of ASAP for a number of years now and having seen the tremendous work they have done in bringing both recognition and validation to the sector. It’s been very beneficial to have such a key body representing the views and needs of both ourselves and our fellow members as well as being able to actively participate in all the wide ranging initiatives ASAP offer in order to help bring further awareness and recognition to our industry.


Jason Delaney

Membership Benefits

ASAP Operator, Agent and Supplier Members, irrespective of size or location, receive the benefits listed here, They also share industry insights, collective advocacy, networking opportunities and marketing and PR opportunities, and become part of forward-looking initiatives such as the ASAP Independent Serviced Apartments review.

Directory Listing

A directory listing used by supply chain managers and buyers.

Events

Access to ASAP events, free or discounted, including Annual Conference and Awards.

ASAP Working Groups

Opportunities to join the ASAP working groups, eg Policy, Events, ESG, Europe.

Why look for ASAP?

ASAP has proudly brought a community of the like-minded hospitality professionals who are supportive, diverse and inclusive, and operate with inregrity. This collaboration facilitates positive changes woth the industry globally, and encourages profesional growth.

28th May 2025

ASAP/CHPA event

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12th June 2025

CEO Lunch

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11th September 2025

The ASAP Roadshow heads to Amsterdam

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News & Views

Welcome to News & Views, bringing you the latest updates, insights, and perspectives from across the industry. From emerging trends and expert opinions to company milestones and sector developments, this is your go-to space to stay informed and inspired.

Architects’ Journal: reports paint bleak industry picture, but UK hotel sector relatively strong

by Becky Hoyle • 29 January 2026
New data from the RIBA, construction sector analyst Glenigan and the British Property Federation show a decline in residential construction

Staycity Group completes on landmark hotel project in Nine Elms, London

by Becky Hoyle • 29 January 2026
ASAP Operator Member Staycity Group has completed on a sale, development and leaseback transaction with Bridges Fund Management and Citygrove 

Top 6 Serviced Apartments in London for C-suite Professionals

by Becky Hoyle • 24 January 2026
This article in Feast Magazine champions three ASAP Operator Members topping its list of six, as offering exceptional accommodation in the capital

Architects’ Journal: reports paint bleak industry picture, but UK hotel sector relatively strong

by Becky Hoyle • 29 January 2026
New data from the RIBA, construction sector analyst Glenigan and the British Property Federation show a decline in residential construction

Staycity Group completes on landmark hotel project in Nine Elms, London

by Becky Hoyle • 29 January 2026
ASAP Operator Member Staycity Group has completed on a sale, development and leaseback transaction with Bridges Fund Management and Citygrove 

ASAP Industry Development Sponsors

The support of our Industry Development Sponsors is essential for our efforts in advocating for our members and and engaging effectively with policymakers. 


Their commitment enables us to deliver meaningful research, advocacy, and initiatives that strengthen the hospitality sector.


If you are interested in becoming an Industry Development Sponsor and joining us in shaping the future of the industry, please get in touch.


Proudly supported by our Industry Development Sponsors