Dedicated to the serviced accommodation sector

The Association represents and unites the serviced accommodation sector, while working to protect the industry from the unintended consequences of changes to legislation and regulation globally.

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The People Behind ASAP

Learn about the ASAP Core Team, based in the UK but fully global in scope and experience; the ASAP Advisory Board & Treasury Committee without whom we could not exist; and the various ASAP Working Groups, drawn from amongst the Membership to help the Association achieve its aims to represent and grow the sector.

Find out more ➝

Find out what's on!

ASAP has an extensive events programme throughout the Membership year, which includes the annual Conference as well as regular networking meetings hosted by our members.


What's On ➝

ASAP exists to bring our community together through four core pledges that guide everything we do.

To Inform

We’ve always got our ears to the ground regarding legislation, keeping our Members up to date when new rules and regulations come into force.

To Support

We’re always on hand to help guide our Members through any challenges they face, and when the time comes, we make sure they are represented at the highest table.

To Share

We’re constantly driving industry standards and sharing best practice, so customers leave a serviced accommodation certain they’ve received the best possible product and the highest level of care.

To Connect

Our networking events connect members through open dialogue and effective communication, supported by regular newsletters and weekly policy updates in Inside Track.

Stay connected and be the first to hear our latest news, events, and special announcements. Subscribe using the link below and never miss an update.

About ASAP

ASAP is the global not-for-profit trade body uniting and representing the serviced accommodation industry. By becoming ASAP Members, businesses contribute to their own success and credibility, and to the sharing of knowledge and best practice, presenting a unified voice for the serviced apartment sector. They can also access numerous agent’s supply chains more easily due to their membership status.

Why look for ASAP?

ASAP has proudly brought together a community of like-minded hospitality professionals who are supportive, diverse and inclusive, and operate with integrity. This collaboration facilitates positive changes within the industry globally, and encourages professional growth.

The ASAP community is expanding!

The ASAP Community is collaborative, supportive and always growing.

Whether you are a supplier of serviced accommodation, an agency representing them, an industry-aligned supplier, a consultant, booking platform, or a buyer of serviced accommodation, there are many ways to join us.

25

Countries

130k

Apartments

3m+

Bed nights a year

25

Countries

ASAP’s response throughout the Covid-19 pandemic has been the ultimate testimonial as to part the Association plays in supporting the sector. To the major benefits of networking, accreditation, conferences, best practice sharing and advocacy has been added the substantial impact of “influencing” major buyers and corporations.

Stephen Hanton

Since the ASAP’s conception some 20 years ago the industry has changed beyond recognition. Obviously this is in part due to the individual efforts of all the operators, but the success of the sector as a whole can also be contributed to the tireless work of The Association which works equally for all its members both big and small.

David Smith

As a small company I find ASAP's support and guidance invaluable. They are a sounding board, an essential alliance for all industry news, challenges, successes, opportunities & partnerships. ASAP is a safe space to have open honest discussions through their online meetings, networking events, AGM's or even a one to one. For your guests, it is a mark of quality and compliance, shouting to the world that your business does things right so they can book and stay with confidence as you stand out from the crowd.

Sally Brading

Staycity has been an active member of ASAP for a number of years now and having seen the tremendous work they have done in bringing both recognition and validation to the sector. It’s been very beneficial to have such a key body representing the views and needs of both ourselves and our fellow members as well as being able to actively participate in all the wide ranging initiatives ASAP offer in order to help bring further awareness and recognition to our industry.


Jason Delaney

Membership Benefits

ASAP Operator, Agent and Supplier Members, irrespective of size or location, receive the benefits listed here, They also share industry insights, collective advocacy, networking opportunities and marketing and PR opportunities, and become part of forward-looking initiatives such as the ASAP Independent Serviced Apartments review.

Why look for ASAP?

ASAP has proudly brought a community of the like-minded hospitality professionals who are supportive, diverse and inclusive, and operate with inregrity. This collaboration facilitates positive changes woth the industry globally, and encourages profesional growth.

News & Views

Welcome to News & Views, bringing you the latest updates, insights, and perspectives from across the industry. From emerging trends and expert opinions to company milestones and sector developments, this is your go-to space to stay informed and inspired.

by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
by Becky Hoyle 16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >
by Becky Hoyle 16 June 2026
ASAP Supplier Member RMS , a leading global hospitality technology platform, has partnered with SUNY Niagara’s Hospitality Management Program to provide students with hands-on experience using industry-leading property management technology. As part of the partnership, students studying at the Niagara Falls Culinary Institute (NFCI), a division of SUNY Niagara, will use the RMS platform throughout their Hospitality Management degree, gaining practical experience across key hotel operations including reservations, front desk management, housekeeping, sales, revenue management and reporting. The collaboration supports SUNY Niagara’s transformation of its Hospitality Management Program, which has been redesigned to give students hands-on experience with the technology used across modern hospitality operations. Through dedicated Hotel Operations courses, students will learn both front-line and back-office functions, helping them graduate with practical, workforce-ready skills. As RMS supports operators across all hospitality verticals, students will also gain exposure to outdoor hospitality management, broadening their understanding of the wider industry and creating additional career pathways after graduation. Adam Seskis, CEO at RMS, said: “Hospitality is advancing quickly, and the next generation of talent needs to understand the technology at the center of modern operations. A property management system is the operational heart of any hospitality business, so early exposure to these systems is crucial. “By giving students hands-on experience with real-world hospitality technology, SUNY Niagara is helping develop confident, tech-ready professionals with the practical skills today’s employers need. We’re proud to support that mission and help students enter the workforce ready to contribute from day one.” Daniel DiPirro, Hospitality Management Professor at SUNY Niagara, said: "We are excited to partner with RMS to provide our students with industry-leading hospitality technology. Based at the Niagara Falls Culinary Institute, our program prioritizes experiential learning, complementing our student-run restaurant, Savor, and bake shop, La Patisserie. We are in constant dialogue with our regional hotel partners, who consistently emphasize the need for workforce-ready talent that requires minimal onboarding. “With the support of the Statler Foundation Grant and our partnership with RMS, we are able to give our students the hands-on training they need to enter the industry with confidence and immediate impact." With RMS now embedded into the curriculum, SUNY Niagara is further strengthening its commitment to preparing graduates with the practical skills, technology experience and industry confidence needed to succeed in modern hospitality.
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
by Becky Hoyle 16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >

ASAP Industry Development Sponsors

The support of our Industry Development Sponsors is essential for our efforts in advocating for our members and and engaging effectively with policymakers. 


Their commitment enables us to deliver meaningful research, advocacy, and initiatives that strengthen the hospitality sector.


If you are interested in becoming an Industry Development Sponsor and joining us in shaping the future of the industry, please get in touch.


Proudly supported by our Industry Development Sponsors