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About ASAP

The Association represents and unites the serviced accommodation sector, while working to protect the industry from the unintended consequences of changes to legislation and regulation globally.

ASAP Independent Review of the Role and Value of the Serviced Apartment Sector in the UK

About Serviced Accommodation

For more than twenty years, professionally-managed serviced accommodation has been the preferred option for business travel buyers and relocation companies worldwide. Now, it’s gaining popularity among all kinds of modern international travellers. This type of accommodation provides self-contained, flexible living spaces with private kitchens, laundry facilities, and separate areas for relaxation, allowing travellers to feel more at home than in traditional hotel rooms.

The ASAP Code

ASAP takes pride in being the first and only membership organisation exclusively dedicated to the professional serviced accommodation sector.

ASAP Operator Members sign our Code of Conduct which calls on them to operate safely and transparently, representing their properties honestly and keeping insurances and safety standards updated at all times.

We also serve as a platform for ASAP Agent Members, who adhere to the same rigorous standards, providing a trusted avenue for serviced accommodation operators. Additionally, our industry-aligned ASAP Supplier Members forge partnerships with our other members, offering valuable advice, support, and discounted goods and services.

Together, we are spearheading the evolution of the sector internationally into a safe, inclusive, and modern industry that prioritises customer service and quality assurance.


Our Members operate in 25 countries worldwide, bringing the same focus on quality and customer service across the globe.


ASAP Agent Members work closely with Operator Members, offering another route to market worldwide and a safe way for buyers to connect with the sector.


Our supplier members build relationships and present their industry-aligned products and services to Operator and Agent Members, and the wider sector.

Why look for ASAP?

Our aim is to ensure those buying accommodation anywhere in the world recognise the safety and added value of serviced apartments; and when they see the ASAP marque displayed, they realise they, or their travelling colleagues, can stay with confidence.

Our aspiration is that those we represent will seek out a recognised form of quality Accreditation, giving consumers and buyers even deeper reassurance around health, safety, and pandemic awareness.

As a body, we’re proud to have brought together a community of like-minded hospitality professionals who are at any one time supportive, diverse, inclusive, and operate with integrity.

Our members






Bed nights a year

The ASAP community is expanding!

The ASAP Community is collaborative, supportive and always growing.

Whether you are an Operator of serviced accommodation, an Agency representing them, an industry-aligned Supplier, a consultant, booking platform, or a buyer of serviced accommodation, there are many ways to join us:

What Our Members Say

ASAP’s response throughout the Covid-19 pandemic has been the ultimate testimonial as to part the Association plays in supporting the sector. To the major benefits of networking, accreditation, conferences, best practice sharing and advocacy has been added the substantial impact of “influencing” major buyers and corporations.

ASAP has navigated the crisis representing it’s members with practical support and assistance while also making major inroads into enabling the buying community to value the associations input and enhancing the sectors reputation. If membership of the Association was a “nice to have”, Covid has proved that it is a necessity for all professional operators.

Stephen HantonPresident International, Synergy Housing

Since the ASAP’s conception some 20 years ago the industry has changed beyond recognition. Obviously this is in part due to the individual efforts of all the operators, but the success of the sector as a whole can also be contributed to the tireless work of The Association which works equally for all its members both big and small.

It combines the individual strengths of all the members to create the great force that is required to drive the changes needed to make our sector grow and flourish within the ever more competitive hospitality landscape. As a successful operator within the sector, we have always recognised the importance in investing in the sector as a whole to the benefit of everyone.

David SmithDirector, City Apartments Ltd.

As a small company I find ASAP's support and guidance invaluable. They are a sounding board, an essential alliance for all industry news, challenges, successes, opportunities & partnerships. ASAP is a safe space to have open honest discussions through their online meetings, networking events, AGM's or even a one to one.

For your guests, it is a mark of quality and compliance, shouting to the world that your business does things right so they can book and stay with confidence as you stand out from the crowd. With People, Planet and Principals at the heart of everything they do, you can be assured you are collaborating with a team that cares.

Sally BradingSales & Marketing Manager, Destiny Scotland

Staycity has been an active member of ASAP for a number of years now and having seen the tremendous work they have done in bringing both recognition and validation to the sector. It’s been very beneficial to have such a key body representing the views and needs of both ourselves and our fellow members as well as being able to actively participate in all the wide ranging initiatives ASAP offer in order to help bring further awareness and recognition to our industry.

I would have absolutely no hesitation in recommending ASAP to potential new members as their valuable ongoing efforts will only further echo our message into the mainstream and continue to help enhance our brand.

Jason DelanyGroup Sales & Marketing Director, Staycity Aparthotels