We look forward to seeing you this year for more connections, insights and conversations.
Join us for what is going to be the best ASAP Conference yet – packed full of insight, expertise, inspiration and teamwork. We cannot wait to meet everyone there!
08:00 – 08:45 | Check-In, Breakfast & Networking
Kickstart the day with fresh coffee, breakfast, and conversation – reconnect with colleagues and meet new faces from across the serviced accommodation sector.
08:45 – 09:00 | Take Your Seats – Main Arena Opens
09:00 – 09:30 | Stronger Together: Opening Voices – Main Arena
A warm welcome to the day – setting the tone for collaboration, inspiration, and industry unity.
09:30 – 10:30 | Setting Our Bearings: State of the Nation – Main Arena
A powerful opening session exploring where our sector stands today – and what lies ahead.
10:30 – 11:00 | Coffee Break
Time to visit the Exhibition Hall, refuel, get ready for the next sessions’ insights.
EITHER
11:10 – 12:10 | Power in Unity: Building Stronger Teams & Best Practices for the Future – Main Arena
Learn how leadership, culture, and collaboration can drive performance, resilience, and shared success.
OR
11:10 – 12:10 | Smart Stays: AI’s Role in the Future of Serviced Accommodation – Breakout Room
How artificial intelligence is transforming guest experience, operations, and business models — and what it might threaten.
12:20 – 13:20 | The Regulation Rundown: Facing Shared Challenges – Main Arena
Launch of the ASAP White Paper – and our sector-wide briefing on policy, regulation, and the lobbying work shaping our future.
13:20 – 14:20 | Networking Lunch
Refuel and reconnect, visit the Exhibition Hall, play a little carpet golf!
Visit the Keystone Law Drop-In Session during lunch for member insights and one-to-one conversations – Breakout Room.
14:30 – 15:30 | Behind the Bookings: Agents Unplugged – Main Arena
Go behind the scenes with the agencies driving the serviced accommodation market — open, honest, and unfiltered.
15:30 – 15:50 | Coffee Break & Networking
Get ready for the future, visit the Exhibition Hall.
16:00 – 17:00 | Keynote & CEO Closing Speeches – Main Arena
Big ideas and bold perspectives to inspire where we go next — together. Futurist Richard Watson (see below) will take us into the next 100 years, hold on to your hats!
17:00 – 17:30 | ASAP Recognitions Awards Presentation – Main Arena
Celebrating the best of our people, our progress, and our shared purpose.
17:30 – 17:45 | Closing & Drinks Sponsor Remarks
17:45 onwards | Drinks Reception
Kick off your shoes, raise a glass, and celebrate a day of connection, collaboration, and community.
Previously Futurist-in-Residence at the Judge Business School at Cambridge University and the Technology Foresight Practice at Imperial College London, Richard Watson is an acclaimed author and expert on all aspects of the future, from both a practical and a philosophical perspective.
The future is coming fast. Are you ready?
Pulling together information from multiple sources, Richard focuses on global megatrends, weak signals and scenarios and strives to help organisations navigate uncertainty and prepare for all possible futures.
He has worked with some of the world’s most impressive organisations, including The Royal Institution, The Ministry of Defence, McDonald’s, Coca-Cola, Virgin, IBM, KPMG, General Electric, HSBC, and Lego.
Richard is the founder of nowandnext.com, a website that documents global trends, is an external lecturer at London Business School, and a member of Stratforma – a specialist scenario planning consultancy.
He has written numerous books including: Beyond Busy (2025), The Children’s Book of the Future (2024), Digital Versus Human (2017), The Future: 50 Ideas you Really Need to Know (2012), Future Vision: Scenarios for the World in 2040 (2012), Future Minds: How the Digital Age is Changing Our Minds (2010) and Future Files: 5 Trends for the Next 50 Years (2007).
He has also contributed to various publications worldwide, including Fast Company (US) Retail Banking Review (Aus) and Future Orientation (Denmark).
Richard’s areas of expertise include the social dimensions of emerging technologies, especially artificial intelligence, and his speaking topics include food, water, energy, travel & tourism, education and work.
Click the image above to download the full Sponsor and Exhibitor pack
As a Sponsor or Exhibitor, you will benefit from exposure through pre-event marketing, ASAP website branding, and recognition during the event. Your support will not only contribute to the success of the Conference but will also position your brand as a leader in the serviced accommodation industry.
THE SOONER YOU SECURE YOUR SPONSORSHIP OR EXHIBITION STAND, THE SOONER WE CAN START PROMOTING YOUR INVOLVEMENT IN OUR PRE-EVENT COMMUNICATIONS!
Your brand. Your network. Your future.
Highlights for 2025:
In 2024, the Conference sold out. In feedback surveys, 85% said they will attend in 2025, 100% were delighted with the venue and every respondent would recommend the event to others.
