Airbnb launches £1m Best of British fund to back hospitality and boost local tourism
Airbnb has launched a ‘ Best of British’ fund supported by VisitBritain, aiming to help communities across the UK transform their local traditions into must-do cultural experiences.
Research by Airbnb shows many of the best cultural experiences and quirky, local traditions – such as eating fish and chips by the sea – remain off the radar for holidaymakers and tourists.
Eligible applicants can apply for access to funding for an experience, stay or attraction that represents the ‘Best of British’ across Nature & Outdoors, Food & Dining, Music & Arts and Culture & Heritage.
More News & Views

by Becky Hoyle
•
12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more

by Becky Hoyle
•
12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more
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