BTN: In a Turbulent Economy, Cold Feet for Corporate Travel?
In response to the economic tumult in recent weeks that has affected the US stock market and shaken the confidence of some consumers and small businesses, now we see possible slowdown of corporate travel demand.
While some travel managers have not seen anything like this, some signals are beginning to emerge – such as downgrades to first-quarter revenue projections by four major US airlines, citing softening corporate demand.
This article by BTN discusses the Trump Administration effect and the potential impact on business travel, as corporates hang back from committing budgets too far ahead in an age of uncertainty.
More News & Views

by Becky Hoyle
•
12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more

by Becky Hoyle
•
12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more
ASAP Industry Development Sponsors 2025
The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.









