According to the Phocuswright Global Travel Market Report 2025, the global travel industry recorded travel bookings worth $1.6 trillion in 2024, which is expected to approach $1.8 trillion by 2027.
Online bookings increased by 9% in 2024, and by 2027, two–thirds of all travel bookings will be made online.
This new era of travel, driven by the adoption of digital technology and steady demand for leisure, is characterised by structural changes on many fronts. Established markets maintain their lead, while emerging regions such as the Middle East, Mexico, Brazil and India are expected to show the greatest growth potential by 2027.
