Adagio unveils strategic plan to become ‘reference benchmark’ for aparthotels

Adagio has unveiled its strategic plan and development objectives for 2030, ‘First’, with the aim of becoming the “reference benchmark” for aparthotels in Europe.

Through First, it aims to open 50 new properties in the next five years, reaching a total of over 180 aparthotels in 25 countries, up from 16 currently.  The development will focus on key markets of France, UK, Germany, Austria and Switzerland, while expanding into Eastern and Southern Europe.

The First strategic plan is based on enhancing its offer for urban travellers, combining hotel and apartment features.

The strategic plan is also accompanied by an ambitious renovation programme, aiming to refurbish 75% of the Adagio network by 2030.

More News & Views

by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >
by Becky Hoyle 16 June 2026
ASAP Operator Member Supercity is set to open a new 46-suite aparthotel property in York later this month, on a site previously held by vacant commercial units, including a van hire centre and a restaurant. Supercity’s portfolio includes eight aparthotels across London, Manchester, Leeds, Brighton and Edinburgh, and t he company was recently ranked 16th in the list of the top 30 employers in The Caterer’s Best Places to Work in Hospitality 2026 survey. Read more >
by Becky Hoyle 20 July 2026
ASAP Operator Member Frasers Hospitality has announced the soft opening of Fraser Residence Wuzhen. Located in the historic 1,300-year-old water town dating from the Tang Dynasty, the property marks Frasers Hospitality’s first entry into this, one of China’s renowned cultural and tourism destinations. Read more >
by Sarah Tasker 16 June 2026
AI- and tech-powered hospitality operator Bob W has announced plans to open a new 136-unit aparthotel in Stuttgart’s historic Bad Cannstatt district. Scheduled to open in 2027, The new property will open in 2027, occupy a site on the location of a former World War II bunker. Read more >

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.