A Warm Welcome to Zeal!

A Warm Welcome to Zeal  – the latest to join our supportive, collaborative and forward-looking network, where we truly are stronger together!

Zeal are experts in unlocking hidden tax savings within commercial property – specifically through Capital Allowances. Their work is particularly relevant to owners of Serviced Accommodation, who may be sitting on unclaimed tax relief without even realising it.

What’s the opportunity?

Even if you bought your property years ago – and even if the original fixtures have since been replaced or repaired – you may still be entitled to claim tax relief on the embedded fixtures in the building at purchase.

Zeal typically uncover 20–30% of the original purchase price in qualifying items, with the average tax saving per property coming in at around £25,000.

Says Jay Hogan, Director: “We already have a strong track record of assisting owners in this sector. There is limited time for Serviced Apartment owners to claim valuable tax relief that they are likely unaware of, due to the fact accountants don’t typically provide this service.”

We’re thrilled to have Jay Hogan , Matt Jeffery , and the rest of the Zeal team join us. We look forward to connecting you with the community and sharing your valuable insights.

Welcome to a supportive, collaborative and forward-looking network. We’re stronger together!

More News & Views

by Becky Hoyle 12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more
by Becky Hoyle 29 January 2026
New data from the RIBA, construction sector analyst Glenigan and the British Property Federation show a decline in residential construction
by Becky Hoyle 29 January 2026
ASAP Operator Member Staycity Group has completed on a sale, development and leaseback transaction with Bridges Fund Management and Citygrove 
by Becky Hoyle 12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more
by Becky Hoyle 29 January 2026
New data from the RIBA, construction sector analyst Glenigan and the British Property Federation show a decline in residential construction

ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.