Keystone Law announced as the first Sponsor for ASAP Conference & Awards 2025

We’re thrilled to announce that the first sponsorship opportunity for this year’s ASAP Conference & Awards has been snapped up by  ASAP Supplier Member Keystone Law – joining us as Breakout Room Sponsor.

Nadia Milligan , Partner at Keystone Law, shares:

“As a hospitality industry lawyer who is passionate about our sector, I’m proud to sponsor the 2025 ASAP Conference and Awards.

“This event brings together the innovators and leaders shaping the future of our industry. It’s a privilege to stand with serviced apartment operators, their partners, and visionaries who drive excellence and community in this dynamic space.”

A huge thank you to Nadia and the team for your support.

More News & Views

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by Becky Hoyle 12 March 2026
ASAP Operator Member Frasers Hospitality a business unit of Frasers Property Limited, has unveiled a series of comprehensive asset enhancement initiatives (AEIs) spanning four gateway-city assets across Kuala Lumpur, London, Melbourne and Singapore. The asset enhancement strategy reflects Frasers Hospitality’s disciplined capital deployment approach aimed at sustaining value, enhancing income resilience and reinforcing long-term portfolio performance. Briefly, these encompass: Capri by Fraser, Kensington / London: Global debut of refreshed brand identity Novotel Melbourne on Collins: Inventory optimisation and brand alignment The Westin Kuala Lumpur: Strengthened premium segment with sustainability upgrade Frasers House, a Luxury Collection Hotel, Singapore: Luxury heritage transformation for long-term value accretion Across all four properties, the AEIs are aligned with structural trends reshaping global hospitality demand, including the rising preference for experiential and design-led environments, and heightened institutional focus on sustainability performance and operational resilience. Read more
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ASAP Industry Development Sponsors 2025

The support of our sponsors is essential for our efforts in advocating for our members and interacting with policymakers.