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Recruitment, retention, training, legislation, development

Looking After our Number One Asset

The ASAP People Team is an active and engaged group of HR and training experts from across the ASAP Membership. They organised and delivered a very successful session at the 2024 ASAP Annual Conference and will be involved again in 2025.

The group meets regularly to discuss latest news in the world of team management, and to decide subjects of interest for the benefit of the wider ASAP Membership. These might be changes in legislation that affect staffing, from training to Employment Law, finance and beyond.

Meet The ASAP People Team

Trine Oestergaard Stafford

MD, House of Fisher, and ASAP Advisory Board member

Having been a manager of people in the hospitality industry for nearly 25 years, I feel very passionate about our number one asset and love seeing individuals and teams flourish and grow through training and development where possible. I believe that a happy and healthy work environment leads to productivity, creativity and long-term success!

Adam Tivey

Head of People and Commercial at Lowy Group

Tracie Crombie

Head of Training, Ariosi

With four decades of hotels and serviced apartments experience, I’ve dedicated my career to developing people and businesses from the inside out. After running my own consultancy focused on hands-on learning and development, I’ve spent the last two years as a Training Manager, championing career growth, team success and staff retention. I believe empowered teams create exceptional guest experiences. My mission is to build an employee-centric culture where people feel valued, supported and have the opportunity to thrive.

Sally Brading

Director, Destiny Scotland Apartments

At Destiny Scotland, I collaborate with an exceptional team to shape and grow the business, ensuring that our company values remain at the core of every decision. Being part of the ASAP People Team aligns with my passion for people, sharing knowledge, inspiring each other to achieve the common goal of happy employees.

Michelle Jackson

Group Operations Manager, PREM

Leah Searle

Director of People at SITU

Latest publication

Apprenticeships: Unlocking Government-Funded Training for the Serviced Apartment Sector

If you’re an ASAP member running a serviced apartment business, here’s something you might not know: you could train your staff using government-backed funding, even if you don’t pay into the Apprenticeship Levy. This is one of the most underused resources in hospitality. Training doesn’t need to be expensive or complicated. Take the opportunity, and turn it into something powerful for your team. Read the full article here >>: