ASAP Working Groups
The ASAP Working Groups and Teams
At the request of many of our European Members, ASAP brought together a group of representatives from across the continent to share knowledge, best practice and insights, and drive awareness for the serviced apartment product in Europe with travel buyers, investors and authorities.
The group met for the first time in Berlin, where the main takeaways were the need to gather and share information on the European market, demographics and important news/developments in the different destination countries. There’s also a requirement to define the different asset classes for understanding in terms of planning regulations and for managing audience expectations.
The group will strive to ensure the financial and professional benefits of ASAP Membership are communicated and understood across the sector, and bring people together to meetings and gatherings to grow European membership.
The focus group, led by Jouke Baaima, Corporate Housing Factory, has representatives from the Netherlands, Belgium, Germany, Austria, Switzerland and Spain: Anett Gregorius, Apartmentservice; Angela Eisenblatter, The Apartment Network; Nayton Craig, Corporate Housing Factory; Wesley Moria edyn; Bella Nokes, At Home Switzerland; Robert Lorenz, Apartmentservice; Jens Dünnebacke, eden; Katharina Kunze, SV Hotel; and Manuel Vidal-Quadras, Catarina House. The group will also make it a priority to produce a European Review of the Role and Value of the Serviced Apartment Sector in the style of the recent UK Review.
ASAP Policy Team
Working with policymakers so that the sector is well represented, understood and given the best chance of success when decisions are being made at country and regional level. For instance, recent government consultations on possible registration schemes and a new planning use case brought the group together, to help clarify the situation and lead the sector through the possible impact.
ASAP Policy Team members include Dominic Sherry, Viridian; Alex Gonzalez, Frasers Hospitality; Doug Greenwood, Cheval Residences Serviced Apartments; Phil Stapleton, Situ; Richard Maurin, Charles Hope Apartments; Ryan Bonner, Supercity Aparthotels Ltd; Sally Brading, Destiny Scotland Apartments; Steve Lowy, ASAP Chair.
ASAP Events Team
Volunteers from across the ASAP Community who have, together with the ASAP Core Team, organised from scratch a successful Annual Awards Ceremony in June 2023 and the Annual Conference in November.
Already work has started on the next Awards in June 2024, and the Conference date has been pencilled for November 28th.
Every member of the group commits to weekly meetings, site visits and employing their own expertise to bring about exciting, informative events that bring the sector together.
Members of the ASAP Events Team currently include Jake Seage, of SITU; Michelle Wray from GDS Hospitality Partners and LauraJane Igoe, of Synergy Corporate Housing.
We are currently recruiting for more volunteers.
ASAP Green Team
David Wright, Business Development Manager at Accredited ASAP Member Mansley Serviced Apartments, has brought together an expert panel of professionals, all with experience in the journey towards sustainability and ESG.
The role of the ASAP Green Team is to provide a resource available to all ASAP Members, giving general guidance and advice on the process to operating sustainably, helping the ASAP Community collaborate by sharing best practice, contacts and useful resources.
Members of the ASAP Green Team include Andrew Thomson, Be London Apartments; Charlotte Winter of Synergy Global Housing; Kaylie Charland of Lamington Group; Pete Richardson, edyn; Sam McMillen, TAN – The Apartment Network Limited; Simon Catterick, Jane Kendrick and Stephen Richardson of mission : net zero; and Soroush Khadem from The Residence Apartments.
More about the ASAP Green Team including some PDF content >>
ASAP Data Panel
A group of experts working with real statistics and data to help define the sector and understand and broadcast its value to policymakers, both in terms of economic and social impact. ASAP has engaged a professional survey and report company to research the impact of the sector, which has never previously been done, and publish its findings to policymakers.
Members of the ASAP Data Team include Lauren Leach of Roomzzz Aparthotels; Matthew Cookson, City Apartments Ltd; Michal Rao of STR; Julie Madison, Madison Hill; Sally Henry of Key Data; Patrik Pavlacic, Bonard.
The ASAP Agent Working Group
The Group provides a space for ASAP Agent Members to come together within commercial confidentiality, to create a single voice in the industry on behalf of operators’ and buyers’ needs. The aim is to combat shared challenges such as legislation, taxes, inflation, energy, ESG and other barriers for business.
Members of the group include Danni Prior of Altovita, Gavin Pereira from Check-In London, Josh Danan of Student Luxe, Andrew Scott from Dwellworks and Karen Mills of Synergy Corporate Housing.
Any member of the ASAP Membership can apply to join one of the Working Groups; please contact any member of the ASAP Core Team for more information.
