ASAP Working Groups
Meet the ASAP Focus Groups and Teams
Driven by our Members, powered by collaboration – these groups are the engine behind our advocacy, insights, and sector-wide success.
ASAP Policy Focus Group
Representing the Sector. Influencing Policy.
Working with policymakers globally to ensure the professional serviced apartment sector is recognised, understood, and supported at national and regional levels. The group helped bring together the industry-leading Independent Review of the Role and Value of Serviced Apartments in the UK in 2024. the European version is in planning. Recent activity includes responses to UK government consultations on registration schemes and planning classifications, helping steer the conversation around the sector’s role in local economies, and working on C1/C3 Use Classes and Council Tax classification.
Current Members:
Viridian Apartments, Frasers Hospitality, Situ, Charles Hope Apartments, HybridResi, Ariosi, Cheval Collection, Destiny Scotland, The Residence Apartments.
Read about policy and planning decisions affecting the serviced apartment sector >>
A united voice for Europe.
In response to demand from our European Members, this group brings together operators from across the continent to share insight, drive awareness, and define the sector’s value for travel buyers, investors, and regulators.
The group is also preparing a European Review of the sector – modelled on our UK report.
Led by: Jouke Baaima, Corporate Housing Factory
With representatives from: Netherlands, Belgium, Germany, Austria, UK, Switzerland, and Spain — including Apartmentservice, At Home Switzerland/YOSAA, TrustedStays, eden, Catarina House, and more.
ASAP Events Team
The people behind our biggest moments.
This group of volunteers works alongside the Core Team to deliver our flagship events, including the Annual Conference and ASAP Awards. From planning to execution, they bring every detail to life.
Members include: House of Fisher, GDS Hospitality Partners, Frasers Hospitality, The Ascott Limited, Aparthotel Birmingham, Revinate.
Interested in joining the 2025 team? Get in touch!
ASAP ESG Working Group
Building better, together
Your go-to panel of experts helping members operate more sustainably, more ethically, and with governance at the core.
We’re here to provide practical advice, real resources, and powerful connections to support your ESG journey — wherever you’re starting from.
Let’s build a better, fairer, greener future. Together.
Members include: Mansley Serviced Apartments, Synergy Global Housing, edyn, mission : net zero, The Residence Apartments, Full Power Utilities, Keystone Law, Harper LUXE.
More about the ASAP Green Team including some PDF content >>
ASAP People Focus Group
For HR leaders, talent managers and culture champions.
A space for those managing people and teams to explore staff retention, wellbeing, recruitment, legislation, and workplace culture.
Representatives from: Lowy Group/The Residence Apartments, Cheval Collection, Madison Hill, Situ, Destiny Scotland, Ariosi Group, House of Fisher.
Meet the Team – and read some of the publications >>.
ASAP Communications Team
Share, create, inspire.
A space for marketing and communications professionals across the ASAP Membership to come together from day one.
The ASAP Communications Team is all about sharing ideas, best practice, and creative energy — supporting each other and raising the voice of the whole community.
ASAP New Members Team
Welcome, connect, collaborate.
Designed to help new Operator and Agent Members feel part of the community from day one.
Led by Laura Moore (Aparthotel Birmingham) and Becky Wright (The Corporate Housing Partnership), the group fosters connection, collaboration, and shared learning.
ASAP Data Focus Group
Bringing the numbers to life.
Tasked with defining the serviced apartment sector through accurate data and measurable impact. This group supports ASAP’s landmark research projects, such as our first-of-its-kind UK Market Review.
Members include: Roomzzz Aparthotels, City Apartments, STR, Madison Hill, Bonard.
The ASAP Agent Team
Creating a united Agent voice.
A confidential forum for Agent Members to tackle shared challenges and influence the industry. Topics include legislation, ESG, inflation, energy, and more — with a focus on supporting both operators and buyers, and on transparency and partnership.
Current participants include: Nomad Temporary Housing, Agoda, Altovita, Check-In London, Expedia Group, TrustedStays, Dwellworks, Student Luxe, Owl, Synergy Corporate Housing, Booking.com.
Any member of the ASAP Membership can apply to join one of the Working Groups; please contact any member of the ASAP Core Team for more information.
