ASAP Working Groups
The ASAP Working Groups and Teams
ASAP Policy Team
Working with policymakers globally, so that the sector is well represented, understood and given the best chance of success when decisions are being made at country and regional level.
For instance, recent UK government consultations on possible registration schemes and a new planning use case brought the group together, to help clarify the situation and lead the sector through the possible impact. This mirrors policy decisions being made across the world, where the short-let sector has a direct impact on the local economy.
The current ASAP Policy Team includes representatives from Viridian Apartments, Frasers Hospitality, Situ, Charles Hope Apartments, HybridResi, Ariosi, Cheval Collection, Supercity Aparthotels, Destiny Scotland and The Residence Apartments.
At the request of many of our European Members, ASAP brought together a group of representatives from across the continent to share knowledge, best practice and insights, and drive awareness for the serviced apartment product in Europe with travel buyers, investors and authorities.
The group met for the first time in Berlin, where the main takeaways were the need to gather and share information on the European market, demographics and important news/developments in the different destination countries. There’s also a requirement to define the different asset classes for understanding in terms of planning regulations and for managing audience expectations.
The group will strive to ensure the financial and professional benefits of ASAP Membership are communicated and understood across the sector, and bring people together to meetings and gatherings to grow European membership.
The focus group, led by Jouke Baaima, Corporate Housing Factory, has representatives from the Netherlands, Belgium, Germany, Austria, the UK, Switzerland and Spain, from Apartmentservice, At Home Switzerland/YOSAA, The Gate London City, TrustedStays, eden, Catarina House, and Corporate Housing Factory.
The group will also make it a priority to produce a European Review of the Role and Value of the Serviced Apartment Sector in the style of the recent UK Review.
ASAP Events Team
Volunteers from across the ASAP Community who have, together with the ASAP Core Team, organised from scratch a successful Annual Awards Ceremony in June 2023 and 2024, and the Annual Conference in November 2023 and just now, in 2024.
Every member of the group commits to weekly meetings, site visits and employing their own expertise to bring about exciting, informative events that bring the sector together, working with speakers, judges and other contributors to bring sessions together, and helping to run the event on the day.
Members of the ASAP Events Team currently include representatives of House of Fisher, GDS Hospitality Partners, Frasers Hospitality, The Ascott Limited, and Aparthotel Birmingham. We are always looking for more volunteers, so as we start to work on the Annual Conference 2025, if you are interested in helping please contact any member of the team.
ASAP Green Team
The role of the ASAP Green Team expert panel of professionals is to provide a resource available to all ASAP Members, giving general guidance and advice on the process to operating sustainably, helping the ASAP Community collaborate by sharing best practice, contacts and useful resources.
Members of the ASAP Green Team include representatives of Mansley Serviced Apartments, Be London Apartments, Synergy Global Housing, Lamington Group, edyn, mission : net zero and The Residence Apartments.
More about the ASAP Green Team including some PDF content >>
ASAP People Group
This new Focus Group provides a space for ASAP Members involved in HR, staffing, training and general team management to come together on behalf of other members to share best practice, ideas and solutions to the eternal war for talent.
The team brought together a popular panel session at the 2024 ASAP Conference to discuss common challenges and find answers around headings including mental wellbeing at work, staff retention, talent attraction, new legislation and identifying and developing your company culture.
Members of the group include representatives from Lowy Group/The Residence Apartments, Cheval Collection, Madison Hill, Supercity Aparthotels, Situ, Destiny Scotland, Ariosi Group and House of Fisher.
ASAP New Members Group
This new group is designed as a dedicated space for new ASAP Operator and Agent members to connect, exchange ideas, find answers to their questions on membership and collaborate on initiatives.
Led by Advisory Board member Laura Moore of Aparthotel Birmingham, the New Members Network offers guidance and resources to help new ASAP Members navigate ASAP, meet other like-minded professionals, and share unique perspectives. this is the group to join for discussions, brainstorming sessions, and opportunities to grow within the ASAP community.
ASAP Data Panel
A group of experts working with real statistics and data to help define the sector and understand and broadcast its value to policymakers, both in terms of economic and social impact. ASAP has engaged a professional survey and report company to research the impact of the sector, which has never previously been done, and publish its findings to policymakers.
Members of the ASAP Data Team include representatives of Roomzzz Aparthotels, City Apartments, STR, Madison Hill and Bonard.
The ASAP Agent Working Group
The Group provides a space for ASAP Agent Members to come together within commercial confidentiality, to create a single voice in the industry on behalf of operators’ and buyers’ needs. The aim is to combat shared challenges such as legislation, taxes, inflation, energy, ESG and other barriers for business.
Members of the group include representatives of Nomad Temporary Housing, Agoda, Altovita, Check-In London, Expedia Group, TrustedStays, Dwellworks, Student Luxe, Owl, Synergy Corporate Housing and Booking.com.
Any member of the ASAP Membership can apply to join one of the Working Groups; please contact any member of the ASAP Core Team for more information.
