ASAP Working Groups
Meet the ASAP Working Groups and Teams
Driven by our Members, powered by collaboration — these groups are the engine behind our advocacy, insights, and sector-wide success.
ASAP Policy Team
Representing the Sector. Influencing Policy.
Working with policymakers globally to ensure the professional serviced apartment sector is recognised, understood, and supported at national and regional levels.
Recent activity includes responses to UK government consultations on registration schemes and planning classifications, helping steer the conversation around the sector’s role in local economies, and working on C1/C3 Use Classes and Council Tax classification.
Current Members:
Viridian Apartments, Frasers Hospitality, Situ, Charles Hope Apartments, HybridResi, Ariosi, Cheval Collection, Destiny Scotland, The Residence Apartments.
A united voice for Europe.
In response to demand from our European Members, this group brings together operators from across the continent to share insight, drive awareness, and define the sector’s value for travel buyers, investors, and regulators.
The group is also preparing a European Review of the sector – modelled on our UK report.
Led by: Jouke Baaima, Corporate Housing Factory
With representatives from: Netherlands, Belgium, Germany, Austria, UK, Switzerland, and Spain — including Apartmentservice, At Home Switzerland/YOSAA, TrustedStays, eden, Catarina House, and more.
ASAP Events Team
The people behind our biggest moments.
This group of volunteers works alongside the Core Team to deliver our flagship events, including the Annual Conference and ASAP Awards. From planning to execution, they bring every detail to life.
Members include: House of Fisher, GDS Hospitality Partners, Frasers Hospitality, The Ascott Limited, Aparthotel Birmingham, Revinate.
Interested in joining the 2025 team? Get in touch!
ASAP Green Team
Leading on sustainability.
A panel of expert professionals offering advice, resources, and connections to help members on their journey to operating more sustainably.
Members include: Mansley Serviced Apartments, Synergy Global Housing, edyn, mission : net zero, The Residence Apartments, Full Power Utilities, Keystone Law, Harper LUXE.
More about the ASAP Green Team including some PDF content >>
ASAP People Group
For HR leaders, talent managers and culture champions.
A space for those managing people and teams to explore staff retention, wellbeing, recruitment, legislation, and workplace culture.
Representatives from: Lowy Group/The Residence Apartments, Cheval Collection, Madison Hill, Situ, Destiny Scotland, Ariosi Group, House of Fisher.
ASAP New Members Group
Welcome, connect, collaborate.
Designed to help new Operator and Agent Members feel part of the community from day one.
Led by Laura Moore (Aparthotel Birmingham) and Becky Wright (The Corporate Housing Partnership), the group fosters connection, collaboration, and shared learning.
ASAP Data Panel
Bringing the numbers to life.
Tasked with defining the serviced apartment sector through accurate data and measurable impact. This group supports ASAP’s landmark research projects, such as our first-of-its-kind UK Market Review.
Members include: Roomzzz Aparthotels, City Apartments, STR, Madison Hill, Bonard.
The ASAP Agent Working Group
Creating a united Agent voice.
A confidential forum for Agent Members to tackle shared challenges and influence the industry. Topics include legislation, ESG, inflation, energy, and more — with a focus on supporting both operators and buyers, and on transparency and partnership.
Current participants include: Nomad Temporary Housing, Agoda, Altovita, Check-In London, Expedia Group, TrustedStays, Dwellworks, Student Luxe, Owl, Synergy Corporate Housing, Booking.com.
Any member of the ASAP Membership can apply to join one of the Working Groups; please contact any member of the ASAP Core Team for more information.
