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VisitBritain is gearing up to host (virtually) its annual flagship trade event ExploreGB.

I will run between 27 February and 3 March, bringing together 200+ global buyers from more than 20 countries including Australia, China, the Gulf Co-operation Council (GCC) markets, France, Germany, Italy, Spain and the USA, to connect online and do business with 320 tourism industry suppliers and destinations from across Britain.

More than 10,000 pre-scheduled one-to-one virtual business meetings will take place during the event.

VisitBritain CEO Patricia Yates said:

“We are excited to be hosting our flagship trade event, connecting global travel trade buyers with British suppliers to do business, highlighting the latest tourism products, experiences and innovations, as well as promoting our welcome.

“Our priority is to build back international visitor value, driving the strong recovery we have seen. ExploreGB is a timely opportunity to work with our travel trade partners to boost bookings now and to broaden travel itineraries, encouraging visitors to stay longer and explore further.”

Later this month VisitBritain will launch its new multi-million pound GREAT Britain campaign in the USA, the Gulf Co-operation Council (GCC) countries and major European markets. The campaign encourages visitors to ‘See Things Differently,’ positioning Britain as a dynamic, fun and inclusive destination and promoting messages of warm British welcome.