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The ASAP Pillars

How our Pillars came to be

Although travel was restricted during the early stages of the COVID pandemic, our own Members were able to step forward to accommodate frontline and essential workers who needed to stay close to work, but isolating to avoid catching or spreading the virus.

Post-pandemic when travel began to return, many more people recognised the benefits of staying in self-contained apartments with kitchens, flexible living spaces and laundry facilities.

But an unintended consequence was that some less ethical landlords sought to cash in on the boom, for instance adding a microwave and a sofa in a studio room and calling it ‘a serviced apartment’.

With no regulation in the short let industry in most countries, not even around fire saftey and carbon monoxide, we feel it should not fall to the customer to take a chance on finding suitable, safe accommodation.

Which is why all Members have signed ASAP’s Code of Conduct which ensures legally operated, professionally managed accommodation, represented honestly, with guest safety and security a given.

Our Pillars

As part of this initiative, we recognise there are three pillars we can promote and live by, complementing the business traveller’s aspirations to travel safely again. These pillars inform everything we do throughout the year, from themed business networking events led by expert roundtable discussion to commissioned articles and whitepaper publications.

Join us and the ASAP Community on this journey.

‘People’ sums up so much; hospitality guests and ASAP Members, developments in HR and training, appointments within the sector, partnerships with other associations, charitable efforts, celebrating colleagues, introducing the best suppliers, and much more. Hospitality is, after all, about a guest’s head on a pillow at the end of a day – literally!

ASAP Members are our main focus, but also their own guests, travel buyers, the staffing challenges faced across hospitality, our Industry Suppliers, sponsors and partners. It’s all about People.

Surely at the forefront of everyone’s minds with each passing year, it includes sustainability in all forms, but especially in travel management and hospitality, and the industry’s efforts to lead the green travel movement.

Sustainability must be at the forefront of everyone’s activity, as the hospitality industry recovers; from how we travel to how we run our events, from how we purchase to how we dispose. We are all on an ESG journey.

As a trade body that established the first accreditation programme for the serviced accommodation sector, we are determined to lead good practice. Now our focus is on bringing accommodation buyers and standards-checked suppliers together, and making sure accreditation is recognised as the differentiator, so guests can know they can stay with confidence.

Standards in the hospitality industry, and especially our own sector, are paramount. We always support and promote Accreditation and good practice across the sector, and diversity, inclusivity and equity.